insights
the power of perspective
We can all agree: There’s nothing quite like that new campaign smell. But some of our most generative and gratifying work happens long before a creative execution sees light of day. At Summer Friday, we believe in making plenty of room for ideas, inspiration and insights. Because this kind of thinking does more than propel the next campaign. It lets us solve problems. Create connections. And provide the strategic partnership every client deserves. Check out what’s been on our minds lately.
featured insights
Social Platform Newsletter 03-24
Social platforms are always evolving, and it can be hard to keep up with new features and updates. This monthly…
Navigating ESG & CSR
Sustainability isn’t just a fad. It’s risen in relevance across all industries, including marketing. As the…
Social Platform Newsletter 02-24
Social platforms are always evolving, and it can be hard to keep up with new features and updates. This monthly…
Short-Form Video, Big Results: TikTok’s Impact on Search Behavior and Shopping
A recent survey from Her Campus Media revealed that 74% of Gen Z internet users use TikTok as a search platform, with…
Gen Z: Redefining the American Dream
In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a…
Powering Perceptions of UK Energy Providers Through Nuanced Communications Campaigns
The UK's Labour party has pledged to make Britain a clean energy superpower by 2030. They also aim to achieve net zero…
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