insights
the power of perspective
We can all agree: There’s nothing quite like that new campaign smell. But some of our most generative and gratifying work happens long before a creative execution sees light of day. At Summer Friday, we believe in making plenty of room for ideas, inspiration and insights. Because this kind of thinking does more than propel the next campaign. It lets us solve problems. Create connections. And provide the strategic partnership every client deserves. Check out what’s been on our minds lately.
featured insights
Consumer Confidence: What it means for brands in 2025
Consumer confidence is shifting–and so is the way people spend. In a world of economic uncertainty,…
Social Platform Newsletter 5-25
Have you heard Instagram launched its new video creation app? In our latest social newsletter, we…
The Exhausted Era: A Marketer’s Guide to Navigating Burnout
Feeling like you're running on empty? You're not alone. Burnout isn't just a personal struggle…
Short form content for the win!
In today’s fast-paced digital landscape, short-form content has become the ultimate tool for…
Smarter Healthcare Marketing Starts Here
In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it.…
Generational Cheat Sheet
In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it.…
A Marketer’s Responsibility in Leading the Green Revolution
To round out our four-part Sustainability Series,…
Behind the Curtain – The Sandwich Generation
A uniquely situated group of individuals known as…
TikTok’s Impact on Search Behavior and Shopping
A recent survey from Her Campus Media revealed…
Powering Perceptions of UK Energy Providers
The UK's Labour party has pledged to make Britain…
You don’t need another agency. You need a strategic partner.
If you’re an early-stage company or founder who…
Which Brands Will Thrive in the Metaverse?
Should brands have FOMO on NFTs? Summer Friday’s…
