HIGH LEVEL UPDATES TO NOTE:
Pew Research Center’s survey on social media use.
The Pew Research Center showed YouTube and Facebook as the most widely used online platforms among U.S. adults, with TikTok also experiencing user growth.
Sprout: Social’s 2024 Content Benchmarks Report.
Spotlights how brand content performed in 2023 across industries and networks, along with consumers’ preferred content formats for the year ahead.
Paid Media
Paid media insights are provided by Summer Friday’s media partner, Stirista.
Strong data can help brands sell to a high value audience.
Brands can create a more authentic transaction for customers by using data to drive meaningful experiences, helping to reduce waste.
Master the Instagram algorithm.
Use these tips to make sure your content is optimized for Instagram:
Reels: Video should be 30 sec or less and at a 9×16 orientation.
Stories: The algorithm for stores is based on DMs, profile clicks, and if the user finished your story in its entirety.
Feed: Posts are shown to those who engage with you most.
Explore: Are other users quickly finding/liking/commenting/sharing this post? Is it recent and timely? Which users have liked this post?
Overall: Make sure you:
- Post frequently and consistently
- Test your content
- Double down on Reels
Threads
‘Trending Topics’ feature coming soon.
Threads hopes to incorporate trending topics and allow users to filter search results chronologically, helping increase engagement and signups.
Refining the “For You” page experience.
The platform is working to show higher quality, more relevant content in order to maximize the user experience.
WHAT’S TRENDING
Threads rises to 130 million monthly active users.
Stricter message settings for teens.
Young users will be limited in their viewing of potentially sensitive content. Default Messenger settings for those under 16 will only receive messages from friends or people connected through phone contacts.
Labeling AI-generated images.
Meta is working on common technical standards for identifying AI content. The company plans to label images that users post when they detect the use of AI to generate audio and video.
WHAT’S TRENDING
Facebook at 20: Four ways the app changed the world.
New sponsored posts.
The new feature will allow company pages to promote articles with a call-to-action (CTA) button, such as “Unlock Article,” which requires user sign-up to access the full content.
New tools for job seekers.
Tools include job preference highlights and AI application assistant tools.
Say goodbye to Creator Mode.
LinkedIn is discontinuing Creator Mode, which allowed users to associate topical hashtags with their profiles and access dedicated tools.
WHAT’S TRENDING
2023 B2B Marketing Benchmark Report.
Reddit partners with Tealium.
This relationship with the industry-leading customer data platform will give advertisers performance-focused measurement solutions to accurately measure campaign performance and enhance results.
YouTube
Podcasters can now upload their RSS feed to YouTube.
RSS is what podcasts use to distribute across a wide range of platforms easily. YouTube will now automatically take audio podcasts and create videos with show art as the static image.
WHAT’S TRENDING
YouTube’s newest numbers emphasize its growing entertainment role.
YouTube TV says it has more than 8 million subscribers.
X
New subscription model.
The $200 per month Verified Organizations Basic plan is geared toward small businesses, allowing them to access some premium features at a lower cost than the $1,000 Full Access plan.
WHAT’S TRENDING
Elon Musk still plans to turn X into a PayPal dupe.
X removes NFT profile pictures: what does this mean for crypto art?
