what is sustainable marketing?
We’re seeing seismic shifts in industries worldwide to address the unprecedented effects of climate change. Marketing is no different. We are revolutionizing the ways we conceive, produce, and distribute our work. No small feat, but we love a challenge.
our pledge
In 2023, we joined the SME Climate Hub, a UN-backed organization of small and medium-sized businesses dedicated to halving emissions by 2030 and achieving net zero by 2050. We’re on track to hit these targets even sooner.
We’re also excited to have innovative partners to give us a comprehensive understanding of emissions in our industry.
our process
Becoming sustainable means making incremental and meaningful improvements to our processes. We get a full sense of the data and use it to make informed decisions about where we reduce, remove, and offset our carbon footprint while also communicating sustainability efforts in a clear and authentic way.
measure
Using various tools for different mediums, we will measure the carbon footprint that comes from content creation and distribution.
reduce
Using the data, we will look for ways to save energy, avoid waste, and even reimagine how we approach a creative brief.
offset/remove
After reducing our footprint as much as possible, we find fully vetted offset and removal projects that reflect our values.
communicate
Inspiring change means telling the story of progress. We help our partners share and celebrate their sustainability journey.
check out our sustainability series
We’re forming a better understanding of current industry trends with our Sustainability Series, which explores everything from ESG to generational attitudes on climate and much more. Take a look below!
VOLUME 1
What is ESG? What is CRS? Where did these terms come from and how have they become so dominant in the sustainability space? We dive into the history and evolution of ESG in our first report.
VOLUME 2
With the second edition of our four-part Sustainability Series, we explore the differences – and commonalities – among generations when it comes to environmental responsibility.
VOLUME 3
In the third installment of our four-part Sustainability Series, we dive deep into some industries that are full-steam ahead in implementing ESG strategies as well as some that have room for improvement.
VOLUME 4
To round out our four-part Sustainability Series, we explore the vital role marketers play in addressing the climate crisis. We’ll explore the broader challenge of decarbonization, how marketing contributes to emissions and the opportunities to reduce this impact.
the green team
Derrick Owens
Sarah Rineer
Sarah Roberts
let’s collaborate
Every company is on their own journey in sustainability. We know that industries come with their own unique sets of hurdles and opportunities. We’re here to help.
Whether that means honing in on the messaging around your company’s sustainability story or better understanding your marketing content’s emissions, we have the tools and expertise. Let’s work together today to create a brighter future for our planet.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
