culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
We turned the page to inspiration for last month’s Summer Friday Movie/Book Club with Hidden Figures! Whether it was the groundbreaking achievements of Katherine Johnson, Dorothy Vaughan and Mary Jackson, or the powerful performances that brought their stories to life, we were in awe of their brilliance and perseverance. What inspired you more—book or movie?
Next up: The Girl with the Dragon Tattoo. Get ready for an intense, thrilling mystery to kick off the new year!
Jan 15
We turned the page to inspiration for last month’s Summer Friday Movie/Book Club with Hidden Figures! Whether it was the groundbreaking achievements of Katherine Johnson, Dorothy Vaughan and Mary Jackson, or the powerful performances that brought their stories to life, we were in awe of their brilliance and perseverance. What inspired you more—book or movie?
Next up: The Girl with the Dragon Tattoo. Get ready for an intense, thrilling mystery to kick off the new year!
The future of video is here—and AI is leading the way. From personalized content to smarter editing tools, AI is reshaping how we create and consume video like never before.
At Summer Friday, we’re exploring how AI is revolutionizing video production and storytelling. Ready to see what’s next? Dive into our latest insights on the future of video at the link in our bio.
Jan 14
The future of video is here—and AI is leading the way. From personalized content to smarter editing tools, AI is reshaping how we create and consume video like never before.
At Summer Friday, we’re exploring how AI is revolutionizing video production and storytelling. Ready to see what’s next? Dive into our latest insights on the future of video at the link in our bio.
Our industry, including Summer Friday, has seen a recent spike in scam emails and tactics associated with job postings and offers. Please always verify that any correspondence with a careers representative of Summer Friday originates from the appropriate domain and email account. When in doubt, please contact us at say@heysummerfriday.com
Jan 13
Our industry, including Summer Friday, has seen a recent spike in scam emails and tactics associated with job postings and offers. Please always verify that any correspondence with a careers representative of Summer Friday originates from the appropriate domain and email account. When in doubt, please contact us at say@heysummerfriday.com
Fun is one of our love languages here. So we turned our client holiday card into a game for the whole “framily:” Bingo–Summer Friday-style! Congrats to our big winner (you know who you are), and another big thank you to everyone we have the honor of working with. Let’s make 2025 one for the books! 🥳
Jan 9
Fun is one of our love languages here. So we turned our client holiday card into a game for the whole “framily:” Bingo–Summer Friday-style! Congrats to our big winner (you know who you are), and another big thank you to everyone we have the honor of working with. Let’s make 2025 one for the books! 🥳
The future is calling, and lunch is served. Our first Lunch and Learn of the year is just a week away! Dive into 2025 trends across industries and learn more about the digitally savvy Gen Alpha. Join us on January 15th in person or virtually. All are welcome. RSVP at the link in our bio.
Jan 9
The future is calling, and lunch is served. Our first Lunch and Learn of the year is just a week away! Dive into 2025 trends across industries and learn more about the digitally savvy Gen Alpha. Join us on January 15th in person or virtually. All are welcome. RSVP at the link in our bio.
Every new year can be a meaningful inflection point. And, love ‘em or hate ‘em, resolutions can serve as a powerful springboard for positive change. Coming up on Summer Friday’s 5th anniversary, we’re staying true to what brought us to the party: culture. How can we keep helping our team have fun, be fearless, and be their best selves? We’ve got a few ideas. How are you folks resolving to do better in 2025? Let us know in the comments!
Jan 8
Every new year can be a meaningful inflection point. And, love ‘em or hate ‘em, resolutions can serve as a powerful springboard for positive change. Coming up on Summer Friday’s 5th anniversary, we’re staying true to what brought us to the party: culture. How can we keep helping our team have fun, be fearless, and be their best selves? We’ve got a few ideas. How are you folks resolving to do better in 2025? Let us know in the comments!
Happy holidays from all of us at Summer Friday! This season, we’re celebrating the connections, creativity, and moments that made this year so memorable. We’re taking a holiday break until Jan 2nd to recharge for an exciting 2025. Until then, join the fun with our holiday bingo at the link in our bio. See you in the new year! #HappyHolidays
Dec 23
Happy holidays from all of us at Summer Friday! This season, we’re celebrating the connections, creativity, and moments that made this year so memorable. We’re taking a holiday break until Jan 2nd to recharge for an exciting 2025. Until then, join the fun with our holiday bingo at the link in our bio. See you in the new year! #HappyHolidays
This holiday season, we’re wrapping up with sustainability in mind—literally! Small, thoughtful actions, like using brown paper bags as wrapping paper and reusing ribbons, string, or fabric, can make the season more special and kinder to the planet.
At Summer Friday, sustainability is core to what we do. In 2023, we joined the SME Climate Hub, committing to halve emissions by 2030 and achieve net zero by 2050. We’re proud to share our first sustainability report, reflecting our dedication to meaningful progress.
Let’s celebrate the holidays and the planet—full report at the link in bio.
Dec 20
This holiday season, we’re wrapping up with sustainability in mind—literally! Small, thoughtful actions, like using brown paper bags as wrapping paper and reusing ribbons, string, or fabric, can make the season more special and kinder to the planet.
At Summer Friday, sustainability is core to what we do. In 2023, we joined the SME Climate Hub, committing to halve emissions by 2030 and achieve net zero by 2050. We’re proud to share our first sustainability report, reflecting our dedication to meaningful progress.
Let’s celebrate the holidays and the planet—full report at the link in bio.
Discover how the most tech-savvy generation is reshaping our future! Our new report dives deep into how Gen Alpha is turning screen time into a superpower.
From redefining creativity to becoming the new wave of influencers, they’re breaking stereotypes and forging their own path. Ready to unlock the potential of this generation? Download our report now! Link in bio.
Dec 19
Discover how the most tech-savvy generation is reshaping our future! Our new report dives deep into how Gen Alpha is turning screen time into a superpower.
From redefining creativity to becoming the new wave of influencers, they’re breaking stereotypes and forging their own path. Ready to unlock the potential of this generation? Download our report now! Link in bio.
We’d like to echo our client, @pplelectric, and their message of joy and connection this holiday season. Just as they illuminate the communities they serve—both literally and figuratively—let’s all do our part to create the magical moments that bring us together.
Dec 18
We’d like to echo our client, @pplelectric, and their message of joy and connection this holiday season. Just as they illuminate the communities they serve—both literally and figuratively—let’s all do our part to create the magical moments that bring us together.
Before you deck the halls and cozy in for the holiday season, mark your calendars for the next Summer Friday Lunch and Learn on January 15th! We`re kicking off 2025 by diving into cross-industry trends as well as uncovering some insights on Gen Alpha. Open to clients, partners, friends and curious minds. In-person and virtual options available. Shoot us a DM and we’ll save you a seat! #LunchandLearn
Dec 17
Before you deck the halls and cozy in for the holiday season, mark your calendars for the next Summer Friday Lunch and Learn on January 15th! We`re kicking off 2025 by diving into cross-industry trends as well as uncovering some insights on Gen Alpha. Open to clients, partners, friends and curious minds. In-person and virtual options available. Shoot us a DM and we’ll save you a seat! #LunchandLearn
Ready to feel the holiday magic? 🎄🎁 We’ve curated the ultimate playlist to keep your spirits bright all season long. Listen now and get festive with us! Link in bio.
Dec 12
Ready to feel the holiday magic? 🎄🎁 We’ve curated the ultimate playlist to keep your spirits bright all season long. Listen now and get festive with us! Link in bio.
