culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
In the final edition of our four-part Sustainability Series, we focus on the vital role marketers play in combating the climate crisis. The work we do produces emissions in a number of different ways, but there are some practical steps we can all take to reduce, remove and/or offset our overall carbon footprint. Join us in exploring this massive opportunity by downloading the report. Link in bio.
Sep 9
In the final edition of our four-part Sustainability Series, we focus on the vital role marketers play in combating the climate crisis. The work we do produces emissions in a number of different ways, but there are some practical steps we can all take to reduce, remove and/or offset our overall carbon footprint. Join us in exploring this massive opportunity by downloading the report. Link in bio.
Our Summer Friday Night Lights fantasy football league rosters are locked and loaded as the Chiefs take on the Ravens to kick off the NFL season in a few hours. We’ve been alternating our marketing hats for GM hats all day on G-chat, talking trash and floating trades (shout out to Buffalonean Alicia Wiedemann for compiling a roster of almost all Bills players on her squad: “Don’t Stop Billievin”). Penalty for last place TBD–anyone got a fun suggestion? Let’s crowdsource this baby!
Sep 5
Our Summer Friday Night Lights fantasy football league rosters are locked and loaded as the Chiefs take on the Ravens to kick off the NFL season in a few hours. We’ve been alternating our marketing hats for GM hats all day on G-chat, talking trash and floating trades (shout out to Buffalonean Alicia Wiedemann for compiling a roster of almost all Bills players on her squad: “Don’t Stop Billievin”). Penalty for last place TBD–anyone got a fun suggestion? Let’s crowdsource this baby!
You: Believe in the magic of video. Know all the alchemy of invisible behind-the-scenes intricacies needed to bring it to life.
Us: Eager to learn your secrets. Apply to join the Summer Friday show as a Producer/Project Manager. Link in bio.
Sep 4
You: Believe in the magic of video. Know all the alchemy of invisible behind-the-scenes intricacies needed to bring it to life.
Us: Eager to learn your secrets. Apply to join the Summer Friday show as a Producer/Project Manager. Link in bio.
There’s a reason why many writing and film teachers point to Jaws as a case study for effective storytelling. Blending rich characters, an engrossing plot and universal themes while maintaining a tight structure and pacing, both the film and the book simply rule. Our Summer Friday Movie/Book Club ate up both. And we’re looking forward to our next snack: Jurassic Park! 🦕🦈📽️📖
Sep 3
There’s a reason why many writing and film teachers point to Jaws as a case study for effective storytelling. Blending rich characters, an engrossing plot and universal themes while maintaining a tight structure and pacing, both the film and the book simply rule. Our Summer Friday Movie/Book Club ate up both. And we’re looking forward to our next snack: Jurassic Park! 🦕🦈📽️📖
We’re very fortunate to do what we love and love what we do here at Summer Friday. But we also love a nice long weekend to unplug and unwind. Happy Labor Day to all you fellow grinders out there – enjoy the well-earned break. And just a PSA: summer doesn’t officially end until Sep 22. So pump the breaks on any of that fall talk. 🌞 #LaborDay #thisishowwesummerfriday
Aug 30
We’re very fortunate to do what we love and love what we do here at Summer Friday. But we also love a nice long weekend to unplug and unwind. Happy Labor Day to all you fellow grinders out there – enjoy the well-earned break. And just a PSA: summer doesn’t officially end until Sep 22. So pump the breaks on any of that fall talk. 🌞 #LaborDay #thisishowwesummerfriday
We really struck gold with animation intern Peter Wang, who we’ve been lucky to have on our team all summer. Peter’s a big talent who we know is going to do some big things in his future. Speaking of things, here are a few of his favorites. #GenesPicks
Aug 23
We really struck gold with animation intern Peter Wang, who we’ve been lucky to have on our team all summer. Peter’s a big talent who we know is going to do some big things in his future. Speaking of things, here are a few of his favorites. #GenesPicks
Meta’s latest Ads update helps address misalignment between platform and backend data. Advertisers can now edit settings to sync up attribution metrics more precisely, enabling them to better understand true customer acquisition costs. Catch up on all the latest social media updates with our monthly newsletter. Link in bio.
Aug 22
Meta’s latest Ads update helps address misalignment between platform and backend data. Advertisers can now edit settings to sync up attribution metrics more precisely, enabling them to better understand true customer acquisition costs. Catch up on all the latest social media updates with our monthly newsletter. Link in bio.
What better topic for a #LunchAndLearn than marketing to “The Sandwich Generation?” Like any good sammie, there are layers to this critical cohort. And our latest research dissects them all so you can better satisfy their cravings. Check out the report in our bio and DM us if you’d like to join our next monthly L&L.
Aug 21
What better topic for a #LunchAndLearn than marketing to “The Sandwich Generation?” Like any good sammie, there are layers to this critical cohort. And our latest research dissects them all so you can better satisfy their cravings. Check out the report in our bio and DM us if you’d like to join our next monthly L&L.
From research and strategy to copy and design, AI has become an invaluable addition to our marketing toolbox. With Adobe Firefly, our designers can cook up some really creative stuff – really quickly. Like this image of what a children’s book about Summer Friday’s origin story might look like. #AI
Aug 16
From research and strategy to copy and design, AI has become an invaluable addition to our marketing toolbox. With Adobe Firefly, our designers can cook up some really creative stuff – really quickly. Like this image of what a children’s book about Summer Friday’s origin story might look like. #AI
Shout out to all our tarot card enthusiasts out there. We’ve got a few here in the agency, and today’s career-related pull was “the world.” This symbolizes completion and success, suggesting you should take a little time to enjoy the goals you’ve achieved. The power of positivity is real, gang – don’t forget to give yourself some credit. #TarotCards
Aug 15
Shout out to all our tarot card enthusiasts out there. We’ve got a few here in the agency, and today’s career-related pull was “the world.” This symbolizes completion and success, suggesting you should take a little time to enjoy the goals you’ve achieved. The power of positivity is real, gang – don’t forget to give yourself some credit. #TarotCards
