culture + values

From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.

We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.

We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.

We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.

Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.

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our story

Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.

Small Business Marketing then and now featuring: Rob Simone
LISTEN
building balance

Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.

Marketing Strategy 101 by Alicia Weidemann Forbes
LISTEN
join us

We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!

CHECK OUT JOB OPENINGS

the founders

powerful partnerships. extraordinary engagement.

summer framily

/sə-mər fram-lē/ (noun)

Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.

constantly curious

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our Summer Friday Spotify playlist is a vibe

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what we're up to

As black cats prowl and pumpkins gleam, the Summer Friday framily goes all out on Halloween. Head up to our story to see this year’s freaky fits 👻

As black cats prowl and pumpkins gleam, the Summer Friday framily goes all out on Halloween. Head up to our story to see this year’s freaky fits 👻 ...

Last call to register for the Marketing Club of NY Silver Apple Awards Gala on 11/2, where some of our industry’s finest will be honored. Sign up before the deadline (11/1 @ 2:00 p.m. EST) and we’ll see you there! Link in bio.

Last call to register for the Marketing Club of NY Silver Apple Awards Gala on 11/2, where some of our industry’s finest will be honored. Sign up before the deadline (11/1 @ 2:00 p.m. EST) and we’ll see you there! Link in bio. ...

Think you know what’s in young peoples’ heads? It’s time for a closer look — and listen. Hot on the heels of our new report on Gen Z, we’re hearing from our own team as the voices of a generation. What drives their views and values? Discover out the big myths (and big truths) about this diverse, pragmatic cohort. Check out the latest episode in our bio. Tune in, subscribe, enjoy.

Think you know what’s in young peoples’ heads? It’s time for a closer look — and listen. Hot on the heels of our new report on Gen Z, we’re hearing from our own team as the voices of a generation. What drives their views and values? Discover out the big myths (and big truths) about this diverse, pragmatic cohort. Check out the latest episode in our bio. Tune in, subscribe, enjoy. ...

Vintage logo time for #ThrowbackThursday! Any art history buffs recognize which century this style is from? Enlighten us in the comments 👇

Vintage logo time for #ThrowbackThursday! Any art history buffs recognize which century this style is from? Enlighten us in the comments 👇 ...

Marketing rock stars: unite! The Marketing Club of New York’s 2023 Silver Apple Awards Gala is at the Hard Rock Cafe on 11/2. Come join us there to celebrate some of the best in our industry while supporting the next generation of talent with marketing scholarships. Register at link in bio.

Marketing rock stars: unite! The Marketing Club of New York’s 2023 Silver Apple Awards Gala is at the Hard Rock Cafe on 11/2. Come join us there to celebrate some of the best in our industry while supporting the next generation of talent with marketing scholarships. Register at link in bio. ...

Symbolized by the scales of justice, the Libra is a seeker of harmony and peace. They tend to have a heightened sense of empathy, which can translate to deeper connections and greater unity–especially between different kinds of people. Shout out to all our Libras: Brian Russell, Colleen Roberts, Tina Hubbuck, Katie Ferris & Sarah Roberts.

Symbolized by the scales of justice, the Libra is a seeker of harmony and peace. They tend to have a heightened sense of empathy, which can translate to deeper connections and greater unity–especially between different kinds of people. Shout out to all our Libras: Brian Russell, Colleen Roberts, Tina Hubbuck, Katie Ferris & Sarah Roberts. ...

Check out our new report: “Gen Z: Redefining the American Dream" at the link in bio.⁣ ⁣ In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived. ⁣ ⁣ A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.⁣ ⁣ Read the full report at the link in our bio. ⁣

Check out our new report: “Gen Z: Redefining the American Dream" at the link in bio.⁣

In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived. ⁣

A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.⁣

Read the full report at the link in our bio. ⁣
...

13+ years. 40 locations. All at a 40% growth rate. That’s what happens when you nail it and scale it. In the second of this two-part episode, we’re digging in with Justin Rosenberg, founder and CEO of fast casual concept @honeygrow. Discover the fulfilling side of staying hungry — and why you won’t find the Simone salad on the menu these days. Check out the latest episode in our bio. Tune in, subscribe, enjoy.

13+ years. 40 locations. All at a 40% growth rate. That’s what happens when you nail it and scale it. In the second of this two-part episode, we’re digging in with Justin Rosenberg, founder and CEO of fast casual concept @honeygrow. Discover the fulfilling side of staying hungry — and why you won’t find the Simone salad on the menu these days. Check out the latest episode in our bio. Tune in, subscribe, enjoy. ...