culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
In a recent Lunch & Learn, we explored how social platforms are evolving—and how audiences are shifting right along with them.
Decentralized platforms like Bluesky, Mastodon, and Lens are gaining traction with users who want more control, more privacy, and more community—not just content.
We talked about what that means for brands, and how to stay ahead of what’s coming next.
May 16
In a recent Lunch & Learn, we explored how social platforms are evolving—and how audiences are shifting right along with them.
Decentralized platforms like Bluesky, Mastodon, and Lens are gaining traction with users who want more control, more privacy, and more community—not just content.
We talked about what that means for brands, and how to stay ahead of what’s coming next.
Meta just rolled out a new feature that could give your ads a major trust boost: ratings and reviews are now being displayed directly on Facebook ads.
Pulled from real customer feedback, these ratings offer built-in social proof—helping turn clicks into conversions.
Curious how it works (or how to use it strategically)? Stay ahead by subscribing to our social platform newsletter via the link in bio.
May 13
Meta just rolled out a new feature that could give your ads a major trust boost: ratings and reviews are now being displayed directly on Facebook ads.
Pulled from real customer feedback, these ratings offer built-in social proof—helping turn clicks into conversions.
Curious how it works (or how to use it strategically)? Stay ahead by subscribing to our social platform newsletter via the link in bio.
To the moms, stepmoms, grandmas, and every mother figure out there—thanks for being the problem-solvers, pep-talkers, last-minute-fixers, and everything in between. Happy Mother’s Day. 💐 #MothersDay
May 11
To the moms, stepmoms, grandmas, and every mother figure out there—thanks for being the problem-solvers, pep-talkers, last-minute-fixers, and everything in between. Happy Mother’s Day. 💐 #MothersDay
In our last Lunch & Learn, we broke down the reality of content overload… we’re talking 300,000+ Facebook updates per minute kind of overload.
We explored what this means for brands: the rise of AI content, the power of influencer marketing, and how to stay visible in a sea of sameness.
Got thoughts? Bring them to our next Lunch & Learn on Tuesday, May 13th. DM us for the link to join!
May 8
In our last Lunch & Learn, we broke down the reality of content overload… we’re talking 300,000+ Facebook updates per minute kind of overload.
We explored what this means for brands: the rise of AI content, the power of influencer marketing, and how to stay visible in a sea of sameness.
Got thoughts? Bring them to our next Lunch & Learn on Tuesday, May 13th. DM us for the link to join!
It’s almost time for our next Lunch & Learn! On May 13th, we’re talking about something that’s hitting everyone: burnout.
Before we meet, check out our new report: The Exhausted Era: A Marketer’s Guide to Navigating Burnout. Then come ready to talk, reflect, and ask the big questions. Link in bio to read the report; DM us for more info on how to RSVP!
May 7
It’s almost time for our next Lunch & Learn! On May 13th, we’re talking about something that’s hitting everyone: burnout.
Before we meet, check out our new report: The Exhausted Era: A Marketer’s Guide to Navigating Burnout. Then come ready to talk, reflect, and ask the big questions. Link in bio to read the report; DM us for more info on how to RSVP!
Attention spans are shrinking. Distractions are everywhere. So how do you break through?
Short-form content isn’t just trending—it’s winning. From stopping the scroll to boosting ROI, our latest insights piece breaks down why short-form is essential in today’s attention economy.
Learn why marketers are leaning in, and how to make your short-form strategy smarter at the link in our bio.
May 1
Attention spans are shrinking. Distractions are everywhere. So how do you break through?
Short-form content isn’t just trending—it’s winning. From stopping the scroll to boosting ROI, our latest insights piece breaks down why short-form is essential in today’s attention economy.
Learn why marketers are leaning in, and how to make your short-form strategy smarter at the link in our bio.
Last month, the Summer Friday Movie/Book Club went interplanetary. We explored Mickey 7 and its film adaptation Mickey 17—a darkly funny, thought-provoking sci-fi story packed with existential twists, moral questions, and one very overworked clone. Whether you read the book or watched the film, it sparked big conversations about identity, purpose, and what it means to be human.
Up next: The Nickel Boys—a powerful and haunting story rooted in real-life history.
Apr 29
Last month, the Summer Friday Movie/Book Club went interplanetary. We explored Mickey 7 and its film adaptation Mickey 17—a darkly funny, thought-provoking sci-fi story packed with existential twists, moral questions, and one very overworked clone. Whether you read the book or watched the film, it sparked big conversations about identity, purpose, and what it means to be human.
Up next: The Nickel Boys—a powerful and haunting story rooted in real-life history.
Our eco-challenge bingo was just the beginning. From taking shorter showers to using reusable items, small shifts can lead to big impact. And Earth Week is the perfect time to turn those one-off actions into everyday habits. Which habit are you sticking with? #EarthWeek
Apr 24
Our eco-challenge bingo was just the beginning. From taking shorter showers to using reusable items, small shifts can lead to big impact. And Earth Week is the perfect time to turn those one-off actions into everyday habits. Which habit are you sticking with? #EarthWeek
This Earth Week, we’re celebrating a major sustainability milestone from our client @ecoatm: 50 million devices recycled since 2009! Every phone collected helps recover valuable materials like gold, silver, and copper—while preventing toxic substances like lithium and cobalt from entering our soil and water.
Plus, ecoATM puts money back in your pocket by offering cash for old devices—making it a win for both you and the planet. #EarthWeek
Apr 23
This Earth Week, we’re celebrating a major sustainability milestone from our client @ecoatm: 50 million devices recycled since 2009! Every phone collected helps recover valuable materials like gold, silver, and copper—while preventing toxic substances like lithium and cobalt from entering our soil and water.
Plus, ecoATM puts money back in your pocket by offering cash for old devices—making it a win for both you and the planet. #EarthWeek
This year’s Earth Day theme is a call to action: Our Power. Our Planet. 🌍 It’s about demanding faster, smarter climate solutions—from cleaner energy at home to bold change across industries and governments. We’re all part of the solution—one action, one voice, one planet. Want to learn more? Visit the link in our bio. #EarthDay2025
Apr 22
This year’s Earth Day theme is a call to action: Our Power. Our Planet. 🌍 It’s about demanding faster, smarter climate solutions—from cleaner energy at home to bold change across industries and governments. We’re all part of the solution—one action, one voice, one planet. Want to learn more? Visit the link in our bio. #EarthDay2025
It’s Earth Week—and we’re making sustainability a little more fun. This week, our team is playing eco-challenge bingo: a mix of small, everyday actions that support a healthier planet. From turning off lights to composting and cutting back on single-use items, we’re finding meaningful ways to reduce our footprint—and have a little fun along the way.
How are you celebrating Earth Week? #EarthWeek
Apr 21
It’s Earth Week—and we’re making sustainability a little more fun. This week, our team is playing eco-challenge bingo: a mix of small, everyday actions that support a healthier planet. From turning off lights to composting and cutting back on single-use items, we’re finding meaningful ways to reduce our footprint—and have a little fun along the way.
How are you celebrating Earth Week? #EarthWeek
Whether you’re celebrating Easter, spending time with loved ones, or simply enjoying the spring weather—we’re wishing you a joyful, restorative weekend ahead.
Apr 18
Whether you’re celebrating Easter, spending time with loved ones, or simply enjoying the spring weather—we’re wishing you a joyful, restorative weekend ahead.
