culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
We’re lighting the bat signal to find a word hero that can help us fight an epic battle against meh creative. Someone who loves big ideas, small details and can resist the urge to overuse comic book metaphors. Or is it similie? See, this is where you can come in. Apply at link in bio.
Oct 7
We’re lighting the bat signal to find a word hero that can help us fight an epic battle against meh creative. Someone who loves big ideas, small details and can resist the urge to overuse comic book metaphors. Or is it similie? See, this is where you can come in. Apply at link in bio.
The year was 2020. An agency was launched. A brand was built. All in a matter of weeks. It was an exhilarating, once-in-a-lifetime creative blitz we’ll never forget. Here’s a peak behind the curtain at some of the work that went into shaping our identity. #ThrowbackThursday
Oct 3
The year was 2020. An agency was launched. A brand was built. All in a matter of weeks. It was an exhilarating, once-in-a-lifetime creative blitz we’ll never forget. Here’s a peak behind the curtain at some of the work that went into shaping our identity. #ThrowbackThursday
If you’re still mourning summer, you’re not alone. We’ve got your back with some music therapy to help leave it behind and feel the fall. New autumn playlist at link in bio.
Oct 1
If you’re still mourning summer, you’re not alone. We’ve got your back with some music therapy to help leave it behind and feel the fall. New autumn playlist at link in bio.
Our August #LunchAndLearn recapped the Olympic games through a marketing lens, looking at some interesting trends and tactics to connect with a massive global audience. We love having clients and partners join these sessions, so if you ever want to indulge in some virtual bites and insights with us, just shoot us a DM and we’ll save you a seat.
Sep 20
Our August #LunchAndLearn recapped the Olympic games through a marketing lens, looking at some interesting trends and tactics to connect with a massive global audience. We love having clients and partners join these sessions, so if you ever want to indulge in some virtual bites and insights with us, just shoot us a DM and we’ll save you a seat.
If anyone else is perplexed by the meaning behind The Lobster, the final scene of The Sopranos or 95% of Radiohead songs, Art Director Sarah Rineer is more than happy to explain everything over an espresso martini. #GenesPicks
Sep 19
If anyone else is perplexed by the meaning behind The Lobster, the final scene of The Sopranos or 95% of Radiohead songs, Art Director Sarah Rineer is more than happy to explain everything over an espresso martini. #GenesPicks
Want to learn how marketers can lead the charge against carbon emissions? Discover actionable strategies to reduce your organization`s footprint in our newest report. Download at the link in our bio.
Sep 19
Want to learn how marketers can lead the charge against carbon emissions? Discover actionable strategies to reduce your organization`s footprint in our newest report. Download at the link in our bio.
Don’t miss your chance to be recognized! Whether you`re a creative agency, marketer, or innovator, the Echo Awards celebrate outstanding campaigns that deliver measurable results and cutting-edge creativity. The regular submission deadline is fast approaching on September 15th—don`t wait! Late submissions will be accepted until October 7th. Learn more about the categories and submission process at the link in bio.
Sep 12
Don’t miss your chance to be recognized! Whether you`re a creative agency, marketer, or innovator, the Echo Awards celebrate outstanding campaigns that deliver measurable results and cutting-edge creativity. The regular submission deadline is fast approaching on September 15th—don`t wait! Late submissions will be accepted until October 7th. Learn more about the categories and submission process at the link in bio.
In the final edition of our four-part Sustainability Series, we focus on the vital role marketers play in combating the climate crisis. The work we do produces emissions in a number of different ways, but there are some practical steps we can all take to reduce, remove and/or offset our overall carbon footprint. Join us in exploring this massive opportunity by downloading the report. Link in bio.
Sep 9
In the final edition of our four-part Sustainability Series, we focus on the vital role marketers play in combating the climate crisis. The work we do produces emissions in a number of different ways, but there are some practical steps we can all take to reduce, remove and/or offset our overall carbon footprint. Join us in exploring this massive opportunity by downloading the report. Link in bio.
Our Summer Friday Night Lights fantasy football league rosters are locked and loaded as the Chiefs take on the Ravens to kick off the NFL season in a few hours. We’ve been alternating our marketing hats for GM hats all day on G-chat, talking trash and floating trades (shout out to Buffalonean Alicia Wiedemann for compiling a roster of almost all Bills players on her squad: “Don’t Stop Billievin”). Penalty for last place TBD–anyone got a fun suggestion? Let’s crowdsource this baby!
Sep 5
Our Summer Friday Night Lights fantasy football league rosters are locked and loaded as the Chiefs take on the Ravens to kick off the NFL season in a few hours. We’ve been alternating our marketing hats for GM hats all day on G-chat, talking trash and floating trades (shout out to Buffalonean Alicia Wiedemann for compiling a roster of almost all Bills players on her squad: “Don’t Stop Billievin”). Penalty for last place TBD–anyone got a fun suggestion? Let’s crowdsource this baby!
You: Believe in the magic of video. Know all the alchemy of invisible behind-the-scenes intricacies needed to bring it to life.
Us: Eager to learn your secrets. Apply to join the Summer Friday show as a Producer/Project Manager. Link in bio.
Sep 4
You: Believe in the magic of video. Know all the alchemy of invisible behind-the-scenes intricacies needed to bring it to life.
Us: Eager to learn your secrets. Apply to join the Summer Friday show as a Producer/Project Manager. Link in bio.
There’s a reason why many writing and film teachers point to Jaws as a case study for effective storytelling. Blending rich characters, an engrossing plot and universal themes while maintaining a tight structure and pacing, both the film and the book simply rule. Our Summer Friday Movie/Book Club ate up both. And we’re looking forward to our next snack: Jurassic Park! 🦕🦈📽️📖
Sep 3
There’s a reason why many writing and film teachers point to Jaws as a case study for effective storytelling. Blending rich characters, an engrossing plot and universal themes while maintaining a tight structure and pacing, both the film and the book simply rule. Our Summer Friday Movie/Book Club ate up both. And we’re looking forward to our next snack: Jurassic Park! 🦕🦈📽️📖
