culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
For this month’s Lunch & Learn, Cultural Trends Strategist Dan Gould opened our eyes to the staggering opportunity TikTok presents for brands. The platform’s newest offering, TikTok Shops, is particularly exciting for e-commerce brands. Want to talk shop with us about it? Shoot us a DM!
Nov 2
For this month’s Lunch & Learn, Cultural Trends Strategist Dan Gould opened our eyes to the staggering opportunity TikTok presents for brands. The platform’s newest offering, TikTok Shops, is particularly exciting for e-commerce brands. Want to talk shop with us about it? Shoot us a DM!
As black cats prowl and pumpkins gleam, the Summer Friday framily goes all out on Halloween. Head up to our story to see this year’s freaky fits 👻
Oct 31
As black cats prowl and pumpkins gleam, the Summer Friday framily goes all out on Halloween. Head up to our story to see this year’s freaky fits 👻
Last call to register for the Marketing Club of NY Silver Apple Awards Gala on 11/2, where some of our industry’s finest will be honored. Sign up before the deadline (11/1 @ 2:00 p.m. EST) and we’ll see you there! Link in bio.
Oct 30
Last call to register for the Marketing Club of NY Silver Apple Awards Gala on 11/2, where some of our industry’s finest will be honored. Sign up before the deadline (11/1 @ 2:00 p.m. EST) and we’ll see you there! Link in bio.
We’re highlighting the cool stuff our team gets into when they’re not creating cool stuff for our clients. Today, it’s Sr. Art Director Anthony Lara’s turn. A video game fanatic, he’s taken to refurbishing retro gaming systems — like this Game Boy 🤩
Oct 30
We’re highlighting the cool stuff our team gets into when they’re not creating cool stuff for our clients. Today, it’s Sr. Art Director Anthony Lara’s turn. A video game fanatic, he’s taken to refurbishing retro gaming systems — like this Game Boy 🤩
Think you know what’s in young peoples’ heads? It’s time for a closer look — and listen. Hot on the heels of our new report on Gen Z, we’re hearing from our own team as the voices of a generation. What drives their views and values? Discover out the big myths (and big truths) about this diverse, pragmatic cohort. Check out the latest episode in our bio. Tune in, subscribe, enjoy.
Oct 24
Think you know what’s in young peoples’ heads? It’s time for a closer look — and listen. Hot on the heels of our new report on Gen Z, we’re hearing from our own team as the voices of a generation. What drives their views and values? Discover out the big myths (and big truths) about this diverse, pragmatic cohort. Check out the latest episode in our bio. Tune in, subscribe, enjoy.
Marketing rock stars: unite! The Marketing Club of New York’s 2023 Silver Apple Awards Gala is at the Hard Rock Cafe on 11/2. Come join us there to celebrate some of the best in our industry while supporting the next generation of talent with marketing scholarships. Register at link in bio.
Oct 18
Marketing rock stars: unite! The Marketing Club of New York’s 2023 Silver Apple Awards Gala is at the Hard Rock Cafe on 11/2. Come join us there to celebrate some of the best in our industry while supporting the next generation of talent with marketing scholarships. Register at link in bio.
Symbolized by the scales of justice, the Libra is a seeker of harmony and peace. They tend to have a heightened sense of empathy, which can translate to deeper connections and greater unity–especially between different kinds of people. Shout out to all our Libras: Brian Russell, Colleen Roberts, Tina Hubbuck, Katie Ferris & Sarah Roberts.
Oct 18
Symbolized by the scales of justice, the Libra is a seeker of harmony and peace. They tend to have a heightened sense of empathy, which can translate to deeper connections and greater unity–especially between different kinds of people. Shout out to all our Libras: Brian Russell, Colleen Roberts, Tina Hubbuck, Katie Ferris & Sarah Roberts.
To Gen Z, a job is a way to sustain a lifestyle, rather than enveloping the everyday. Learn about the unique way they approach work, life and more in our new report: “Gen Z: Redefining the American Dream."
Download at the link in bio.
Oct 17
To Gen Z, a job is a way to sustain a lifestyle, rather than enveloping the everyday. Learn about the unique way they approach work, life and more in our new report: “Gen Z: Redefining the American Dream."
Download at the link in bio.
Check out our new report: “Gen Z: Redefining the American Dream" at the link in bio.
In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived.
A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.
Read the full report at the link in our bio.
Oct 12
Check out our new report: “Gen Z: Redefining the American Dream" at the link in bio.
In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived.
A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.
Read the full report at the link in our bio.
13+ years. 40 locations. All at a 40% growth rate. That’s what happens when you nail it and scale it. In the second of this two-part episode, we’re digging in with Justin Rosenberg, founder and CEO of fast casual concept @honeygrow. Discover the fulfilling side of staying hungry — and why you won’t find the Simone salad on the menu these days. Check out the latest episode in our bio. Tune in, subscribe, enjoy.
Oct 11
13+ years. 40 locations. All at a 40% growth rate. That’s what happens when you nail it and scale it. In the second of this two-part episode, we’re digging in with Justin Rosenberg, founder and CEO of fast casual concept @honeygrow. Discover the fulfilling side of staying hungry — and why you won’t find the Simone salad on the menu these days. Check out the latest episode in our bio. Tune in, subscribe, enjoy.
