culture + values
From day one, Summer Friday was intentionally oriented around its team. Because when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Wiedemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
It`s not just about who your audience is. It`s about the moment they`re in.
Join us for Marketing in the Moment, our upcoming Lunch & Learn on turning audience understanding into meaningful action.
Discover how the moments that matter can shape more relevant messaging, content, and brand experiences.
📅 October 21 | 12:30 PM ET
📍 Chief NYC, Chief Chicago, or Zoom
Ready to join the conversation? Register through the link in our bio!
Oct 20
In recognition of Mental Health Awareness Month, we`re giving our Summer Friday team the day off to rest, recharge, and prioritize their well-being.
Because taking care of our people means recognizing that sometimes the most productive thing we can do is take a break.
Here`s to making space for what matters, both in and outside of work.
Oct 14
We’re heading to Advertising Week New York!
Tomorrow, our Head of Client Strategy, Alicia Wiedemann, is taking the stage for “100 Years, One Winning Card: MCNY Networking Bingo.”
Alicia knows a thing or two about building meaningful connections—between brands and audiences, clients and teams, and people across our industry. We’re excited to see her bring that energy to Advertising Week alongside the Marketing Club of New York.
📍 Scale Up Lounge, The Penn District
Thursday, October 8
10:30 AM
If you’re at #AWNewYork, come say hi!
Oct 7
Not every brand needs to build a community from scratch.
Sometimes the opportunity is understanding where your audience is already connecting and finding a credible way to add value there. A useful gut check: Would the experience still be valuable if your brand weren’t at the center of it?
That’s just one idea we explored in this month’s Lunch & Learn. Dive deeper at the Summer Friday Education Hub at the link in our bio.
Oct 5
AI is changing how we work. That makes learning how to use it well essential.
Over the past few weeks, our team has been training with scottduffyai of AI Mavericks to help build the skills and habits we need to use AI responsibly and effectively across the agency.
With Scott’s guidance, we’ve developed our AI Governance Policy, built custom GPTs, and learned how to ask the right questions with the right context. We’re excited to keep building on that work and investing in a more consistent, thoughtful approach to using AI.
Sep 23
Who said summer was over? #sfstateofmind ☀️⛱️🛝
Sep 18
Now that summer is winding down, we wanted to rewind a bit and spotlight one of our favorite events of the season.
In June, our client Katch debuted the IQ Summit, a curated, invitation-only gathering that brought industry experts together to collaborate and discuss the forces shaping subrogation.
We were honored to work as an extension of the Katch team from start to finish, developing dozens of deliverables across strategy, content, creative, production, and event execution alongside Be Events. From interactive demos to customized latte art, every detail deliberately tied back to Katch’s #ProactiveByDesign approach.
Cheers to Katch on the launch of a new annual tradition!
Sep 14
Brand communities aren’t reserved for the Patagonias and Pelotons of the world. Your brand can cultivate connection, participation, and belonging too, if you’re willing to look a little bit closer at what your audience already values and the role your brand can credibly play.
Join our next Lunch & Learn on September 17th at 12:30 PM ET at Chief in New York and Chicago, or virtually. Register at the link in bio.
Sep 8
Every tab is part of the creative process. And 14 is a very normal amount of tabs, actually.
Sep 1
Cheers to another great Lunch & Learn and to its more popular little sibling: the Drink & Chat. Always a blast when the team can get together IRL in New York and Chicago.
Aug 27
AI has made content easier than ever to create. The real challenge is finding something worth saying.
At our Lunch & Learn last week, we shared that the strongest B2B content starts with what your organization uniquely knows: proprietary data, first-hand experience, customer insights, and perspectives others can’t easily replicate.
The opportunity for marketers is to find that knowledge, shape it into a useful point of view, and put it in market.
Check out the Summer Friday Education Hub for more insights, resources, and takeaways to help you put these ideas into practice at the link in bio
Aug 20
We take pride in our work.
But we know how to make the most of our time off, too. That’s why we love getting a head start on our weekend plans during the summer.
Cheers to enjoying sunsets, fresh air, and Summer Fridays. 🌅
Aug 14
