culture + values

From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.

We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.

We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.

We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.

Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.

man walking on orange
our story

Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.

LISTEN
building balance

Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.

LISTEN
join us

We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!

CHECK OUT JOB OPENINGS

the founders

powerful partnerships. extraordinary engagement.

summer framily

/sə-mər fram-lē/ (noun)

Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.

our Summer Friday Spotify playlist is a vibe

SF Spotify collage

what we're up to

TikTokers, have you heard about Creator Search Insights, a new tool that empowers creators with intel into topics people are searching for on the platform? With these insights, creators can source inspiration for their content and tailor their creative strategies to better meet audience interests. Learn more about it and sign up for our monthly social platform newsletter for more news like this at the links in our bio. #TikTok #CreatorSearchInsights

TikTokers, have you heard about Creator Search Insights, a new tool that empowers creators with intel into topics people are searching for on the platform? With these insights, creators can source inspiration for their content and tailor their creative strategies to better meet audience interests. Learn more about it and sign up for our monthly social platform newsletter for more news like this at the links in our bio. #TikTok #CreatorSearchInsights ...

As part of our mission to improve our sustainability as an agency, we’re proud to announce we’ve gone green with our website server. That means our website now runs on 100% renewable energy – thanks to Kinstra, a leading green hosting provider. Learn more about how they can help your website minimize its impact on the environment at the link in our bio.

As part of our mission to improve our sustainability as an agency, we’re proud to announce we’ve gone green with our website server. That means our website now runs on 100% renewable energy – thanks to Kinstra, a leading green hosting provider. Learn more about how they can help your website minimize its impact on the environment at the link in our bio. ...

Today, we celebrate the incredible mothers and mother figures who inspire, nurture and empower us every day. Your strength, love and wisdom light up our lives and make the world a better place. 💐🌟#MothersDay #CelebrateMoms

Today, we celebrate the incredible mothers and mother figures who inspire, nurture and empower us every day. Your strength, love and wisdom light up our lives and make the world a better place. 💐🌟#MothersDay #CelebrateMoms ...

Last month, as we marked our fourth anniversary as a company, we embarked on a unique journey during our virtual retreat with @joingroops where we learned our team is in the state of ikigai. Ikigai is a Japanese concept that represents a "reason for being." It's about finding fulfillment by balancing four key elements: doing what you love, using your skills, meeting the world's needs and earning compensation.

Reflecting on four years of creativity, innovation, and teamwork, we're more committed than ever to nurturing our passions and living fulfilling lives, both individually and as a team. Here’s to growing and thriving together!

Last month, as we marked our fourth anniversary as a company, we embarked on a unique journey during our virtual retreat with @joingroops where we learned our team is in the state of ikigai. Ikigai is a Japanese concept that represents a "reason for being." It`s about finding fulfillment by balancing four key elements: doing what you love, using your skills, meeting the world`s needs and earning compensation.

Reflecting on four years of creativity, innovation, and teamwork, we`re more committed than ever to nurturing our passions and living fulfilling lives, both individually and as a team. Here’s to growing and thriving together!
...

The second session of the Summer Friday Movie/Book Club was simply electrifying. It's remarkable how Philip K. Dick crafted such a masterful story with A Scanner Darkly. Throughout a spellbinding narrative, Dick explores haunting themes of surveillance, addiction and fractured identity. The novel, as well as its film adaptation, offers a thought-provoking exploration of society's relationship with technology and the consequences of losing touch with one's sense of self.

The key to the cinematic experience is the interpolated rotoscoping technique used, where live-action footage was traced over to create a surreal and visually striking effect. This technique gives the characters a fluid and dreamlike quality, enhancing the sense of disorientation and paranoia present in the story. The result is a mesmerizing blend of reality and animation that complements the very essence of A Scanner Darkly perfectly.

The second session of the Summer Friday Movie/Book Club was simply electrifying. It`s remarkable how Philip K. Dick crafted such a masterful story with A Scanner Darkly. Throughout a spellbinding narrative, Dick explores haunting themes of surveillance, addiction and fractured identity. The novel, as well as its film adaptation, offers a thought-provoking exploration of society`s relationship with technology and the consequences of losing touch with one`s sense of self.

The key to the cinematic experience is the interpolated rotoscoping technique used, where live-action footage was traced over to create a surreal and visually striking effect. This technique gives the characters a fluid and dreamlike quality, enhancing the sense of disorientation and paranoia present in the story. The result is a mesmerizing blend of reality and animation that complements the very essence of A Scanner Darkly perfectly.
...

Today, we’re all about celebrating the vibrant culture, traditions, and history that Cinco de Mayo brings into our lives. 🇲🇽💃 Whether you’re sipping on a margarita or just spending time with loved ones, let’s honor this day with joy and festivity!

Today, we’re all about celebrating the vibrant culture, traditions, and history that Cinco de Mayo brings into our lives. 🇲🇽💃 Whether you’re sipping on a margarita or just spending time with loved ones, let’s honor this day with joy and festivity! ...

🚕 East Coast vs. West Coast 🌅 The ultimate showdown at Summer Friday! Who reigns supreme in our company’s coast-to-coast face-off? Drumroll, please... 🥁 The East Coast takes the win! #ThisOrThat

🚕 East Coast vs. West Coast 🌅 The ultimate showdown at Summer Friday! Who reigns supreme in our company’s coast-to-coast face-off? Drumroll, please... 🥁 The East Coast takes the win! #ThisOrThat ...

As Financial Literacy Month comes to a close, remember that staying informed is the best investment you can make in your financial future! 💡💰 Keep learning and growing your financial knowledge year-round. There’s so much information out there, it’s tough to drill down on just one resource. But you can’t go wrong with the directory linked in our bio. ⁣
⁣
#FinancialLiteracyMonth #MoneyMatters #StayInformed

As Financial Literacy Month comes to a close, remember that staying informed is the best investment you can make in your financial future! 💡💰 Keep learning and growing your financial knowledge year-round. There’s so much information out there, it’s tough to drill down on just one resource. But you can’t go wrong with the directory linked in our bio. ⁣

#FinancialLiteracyMonth #MoneyMatters #StayInformed
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This is a special Earth Week for Summer Friday, as we recently put together a “green team” to help maximize sustainability across everything we do. That starts with spreading awareness on the reality of our environmental crisis and highlighting small actions all of us can take to combat it. 

Earlier in the week, we explored some of the more urgent threats to our planet today: plastics, fast fashion and food waste. 

Yesterday, we released the second report in our Sustainability Series, exploring generational attitudes and behaviors around environmental responsibility. Make sure to download it at the link in our bio. 

And lastly, at our weekly “open hang,” we talked about organizations near and dear to each of us and put to a vote which one the agency would donate to. So many inspiring options, but the consensus decision was Drip by Drip, an organization dedicated to improving the water issues caused by the textile industry. 

Learn more about Drip by Drip at link in bio and please consider supporting them as well.

This is a special Earth Week for Summer Friday, as we recently put together a “green team” to help maximize sustainability across everything we do. That starts with spreading awareness on the reality of our environmental crisis and highlighting small actions all of us can take to combat it.

Earlier in the week, we explored some of the more urgent threats to our planet today: plastics, fast fashion and food waste.

Yesterday, we released the second report in our Sustainability Series, exploring generational attitudes and behaviors around environmental responsibility. Make sure to download it at the link in our bio.

And lastly, at our weekly “open hang,” we talked about organizations near and dear to each of us and put to a vote which one the agency would donate to. So many inspiring options, but the consensus decision was Drip by Drip, an organization dedicated to improving the water issues caused by the textile industry.

Learn more about Drip by Drip at link in bio and please consider supporting them as well.
...

In the second edition of our four-part Sustainability Series, we explore how generations feel about sustainability, and how that’s influencing their buying behavior and brand loyalty. PLUS, what marketers can do with these insights when shaping strategies. 

Dive into the report, “The Green Era: Eco-Mindsets Across Generations,” at the link in our bio.

In the second edition of our four-part Sustainability Series, we explore how generations feel about sustainability, and how that’s influencing their buying behavior and brand loyalty. PLUS, what marketers can do with these insights when shaping strategies.

Dive into the report, “The Green Era: Eco-Mindsets Across Generations,” at the link in our bio.
...

Approximately one-third of food is either lost or wasted—at a cost of $1 trillion and 3 billion tons of excess greenhouse gasses per year. Even more staggering than the economic and environmental tolls, over 800 million people worldwide are affected by chronic hunger. While it may seem like an overwhelming issue, here are three simple actions you can take to help combat food waste: 1) Visit your local farmer’s market 2) Rely more heavily on your leftovers 3) Compost your leftover fruits, veggies, and coffee grinds. Visit the link in our bio to learn more about food loss and waste and find other ways to help. #EarthWeek #Sustainability #FoodWaste 🌱🍎

Approximately one-third of food is either lost or wasted—at a cost of $1 trillion and 3 billion tons of excess greenhouse gasses per year. Even more staggering than the economic and environmental tolls, over 800 million people worldwide are affected by chronic hunger. While it may seem like an overwhelming issue, here are three simple actions you can take to help combat food waste: 1) Visit your local farmer’s market 2) Rely more heavily on your leftovers 3) Compost your leftover fruits, veggies, and coffee grinds. Visit the link in our bio to learn more about food loss and waste and find other ways to help. #EarthWeek #Sustainability #FoodWaste 🌱🍎 ...