Instagram won’t be prioritizing long-form content, according to Head of Instagram Adam Mosseri. The platform’s core identity is “to connect people with friends” and wants to help users explore interests through short-form video.
Instagram added a new “Open to Collaborating” status for creators, which will make it easier for creators to discover others who are interested in working together.
WHAT’S TRENDING
Partnering with micro-influencers.
Threads
Threads launches its side-swiping functionality for posts globally. Users can now simply train their Threads algorithm by swiping right on posts to indicate they want to see more of that kind of content or left to indicate they dislike the content.
Meta has introduced a new feature called Proactive Policy Alerts to enhance the ad creation process on its platforms. These alerts will notify advertisers in real-time if their ads potentially violate Meta’s policies, allowing them to make necessary adjustments before submitting the ad for review. The feature aims to streamline the ad approval process, reduce policy violations, and improve the overall advertising experience on Meta’s platforms.
Meta rolls out update to attribution settings. Meta has introduced a significant update to its Ads platform, allowing advertisers to edit attribution settings and distinguish between all conversions and first conversions after an ad view or click. This new feature aims to address the common issue of inflated conversion counts in Meta’s reporting, providing advertisers with more accurate data to align with their backend numbers and better understand their true customer acquisition costs.
Premium Company Pages offer advanced features like lead generation forms and content suggestions to help businesses enhance their presence and engagement on the platform.
LinkedIn has updated its newsletter platform with a new reader interface, profile embedding, staging links for previews, AI-generated cover images and enhanced subscriber notifications.
Sponsored Newsletters will allow businesses to create and distribute newsletter content to targeted audiences on the platform.
Update to the Robots Exclusion Protocol (robots.txt file) give high-level instructions about how Reddit allows and doesn’t allow the site to be crawled by third parties. Along with this update to the robots.txt file, they are continuing ratelimiting and/or blocking unknown bots and crawlers from accessing reddit.com.
TikTok
TikTok What’s Next 2024: In Action Trend Report. At the end of 2023, TikTok released the What’s Next 2024 Trend Report, their annual predictions for the biggest trends and cultural moments for the year ahead. As a follow up, they launched What’s Next 2024: In Action, an updated report that demonstrates how these trends grew and evolved through brand and creator success stories.
Out of Phone: Mission: Amplifying Our Community’s Creativity Beyond the Phone. By combining the power of TikTok and creators, brands have the opportunity to create powerful new mixed-media approaches through Out of Phone: Mission that reach audiences at all stages of the sales funnel. This solution will make it easier for brands to co-create authentic branded content that resonates on-platform while amplifying it through digital out-of-home channels, such as billboards, urban panels, and more, for a full funnel solution.
TikTok U.S. Data Security names independent security inspectors as part of digital integrity and compliance journey. TikTok U.S. Data Security Inc. (USDS) is further enhancing the security of TikTok users’ data and protection against cybersecurity threats by appointing HaystackID and OnDefend to serve as Independent Security Inspectors (ISIs) for USDS.
Supporting small businesses on TikTok Shop. TikTok’s latest initiative to invest in and support small businesses on TikTok Shop: Supporting Our Artisans and Retailers (SOAR) Together. This program will provide tailored support and resources to help participating SMBs rapidly advance their businesses and creative endeavors on TikTok Shop.
Meet Symphony Avatars: TikTok’s new creative AI tool. With Symphony, businesses of all sizes, creators, and agencies can blend human imagination with AI-powered efficiency to help scale content development, creativity, and productivity on TikTok.
WHAT’S TRENDING
Announcing ‘Deals For You Days’: Discover the hottest savings on TikTok Shop this July.
YouTube
YouTube has updated its “Erase Song” tool to allow creators to remove copyrighted music from their videos without affecting other audio components, like dialogue. This tool, leveraging advanced AI, aims to provide more precise edits and is now available to all users on YouTube Studio, both on desktop and mobile platforms.
YouTube takes on TikTok with new short video tools. YouTube has updated its Shorts feature to drive more creators to the platform, including the ability to add voiceovers, music, and other effects to their short videos.
WHAT’S TRENDING
YouTube is a media giant hiding in plain sight.
X
X now hides your “likes” from other users. X has implemented a significant change to its platform by making all users’ “likes” private. This means that users can no longer see which posts others have liked, although they can still view their own liked posts.
WHAT’S TRENDING
Nintendo Switch, Xbox, PlayStation have all dropped X/Twitter support.
Introducing new AI tools for creative and performance, and brand safety updates. Pinterest is sharing new details about how it is leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers.
Introducing a new way to share Pinterest boards on social media. The new board sharing feature lets users effortlessly share dynamic videos of their favorite Pinterest boards to other social platforms. With board sharing, Pinterest streamlines the process of sharing Pinned content and enables users to include a link for others to explore their entire board on the platform.
