Introducing best practices, an education hub for creators on Instagram. The platform is launching best practices, a new section in the Instagram professional dashboard, to give creators the information they need to optimize their content, reach more people and achieve their goals.
Introducing Instagram teen accounts: built-in protections for teens, peace of mind for parents. Teen Accounts will automatically include built-in protections to reassure parents their teens are having safe experiences.
WHAT’S TRENDING
This month, Instagram hosted our first Taste of Instagram in NYC.
Introducing new Facebook Local Tab, Messenger Communities, AI Integrations and more. Facebook has introduced several new features to enhance user experience and community engagement:
- Local tab – Designed to help users discover and connect with businesses, events and services in their area.
- Messenger communities – A new way for people to engage in group conversations around shared interests or local topics. This feature allows users to create and join community chats.
- AI-powered tools – Facebook has implemented new AI-powered tools to improve content creation and interaction:
- AI-Generated Conversation Starters
- AI Image Generation
- AI-Assisted Writing
Facebook content monetization beta. Facebook has introduced a new streamlined program to help content creators monetize their work more effectively. This program consolidates various existing monetization features into a single, user-friendly platform where users can now access tools for ads, subscriptions and tipping in one centralized location, making it easier to manage revenue streams.
Meta introduces two new Facebook ads features for ecommerce. Meta has introduced updates to Facebook ads that enhance catalog support and provide improved control for e-commerce businesses. These changes aim to streamline ad management and boost the effectiveness of online marketing efforts.
Meta adds comment control and brand safety features for Facebook and Instagram ads. Advertisers can now manage comments on their ads more effectively, allowing for better interaction with audiences and protection against negative remarks.
WHAT’S TRENDING
Meta attended the 2024 United Nations General Assembly.
LinkedIn removes “Top Voice” badges. LinkedIn is discontinuing its “Top Voice” badges for collaborative articles, shifting its focus to enhancing the overall content experience and encouraging broader participation among users.
LinkedIn has released a guide on its Advanced Revenue Attribution Report. This tool helps marketers connect their CRM data with LinkedIn ad performance to track how their campaigns directly impact sales outcomes and revenue generation.
WHAT’S TRENDING
LinkedIn has released another new puzzle game, “Tango.”
TikTok
Automate, measure and maximize: TikTok is building for the future with new performance advertising solutions. TikTok is introducing new advertising solutions to help brands achieve real business results with the launch of new automated Performance Tools, additional Measurement Capabilities and new Privacy Technologies.
Add surprise to your stories on TikTok with Flip Stories. To expand on the ways creators share and connect, TikTok introduced Flip Story— a new feature that allows creators to add a second side to every story that can be unlocked with a flip.
Subscription expansion: enabling more creators to enhance relationships with their communities. Subscription allows creators to offer their most engaged followers special access to exclusive perks, unique experiences, and a members only community for a monthly fee.
YouTube
YouTube announces new features. The 2024 update will include over two dozen new features, including fine-tunable playback speed, collaborative playlists and a Sleep Timer. They also plan to enhance their interface across mobile, web and TV.
New updates coming to Shorts. YouTube is enhancing new features to encourage storytelling flexibility, including increasing runtimes up to three minutes, new templates for remixing and integration with YouTube’s content library.
WHAT’S TRENDING
Arkansas sues YouTube over claims that the site is fueling a mental health crisis.
YouTube inks deal to restore music videos for Adele, Nirvana, Bob Dylan and more.
X
X will let accounts that you’ve blocked see your posts. This change was confirmed by Elon Musk, who stated that while blocked accounts will be able to see posts, they will not be able to engage with or interact with the user who has blocked them.
X is changing its revenue-sharing model for content creators on the platform. Previously, creators earned money based on ad views from verified users. Now, earnings will be linked to engagement from X Premium subscribers, meaning that the more Premium users interact with each other’s content, the higher the potential earnings.
WHAT’S TRENDING
New data shows X is losing users in the US and UK.
Brazil fines Musk’s X for site’s return after ban.
Bringing Reddit to more people around the world – machine learning-powered localization and translation launching in more than 35 new countries. Reddit is rolling out a machine translation feature to users in over 35 additional countries, including Brazil and Spain. Users can translate their Reddit feed (posts and comments) into new languages via the translate icon in the app’s overflow menu.
WHAT’S TRENDING
Reddit will be announcing its Q3 performance.
Introducing new AI and automation campaign features to support advertisers. Pinterest Performance+ campaigns can help any advertiser drive lower-funnel performance by optimizing targeting, managing budgets or deciding how much to bid. Through AI and automation features, Pinterest Performance+ campaigns decrease campaign creation time significantly, with 50% less input required.
Introducing new ways to create and share collages:
- Collage remixing lets users collaborate, build on and use existing collages as a starting point for their own creativity.
- Collage sharing makes it easier to download and share collages in video format on other social media platforms.
WHAT’S TRENDING
The Pinterest 2024 Halloween Trend Report is here.
