Instagram’s algorithm has been updated to:
- Continue to prioritize Reels, but will prioritize shorter reels.
- Original content will be prioritized in the recommendations.
- Smaller creators’ content will now have more visibility as the algorithm will recommend their content as well, instead of just large creator.
Use promo codes when shopping through ads on Instagram and Facebook. Valid codes are automatically applied at checkout, or users can manually copy/paste them.
WHAT’S TRENDING
Reels Trends.
Threads
Threads launches ‘hidden words’ feature to customize feed. Previously, the “hidden words” feature allowed people to filter out “unwanted content” from replies. Now, users can filter out words, phrases, and even emojis from their feeds.
New Meta Threads Update brings real-time search results. The app is testing a new feature that allows users to sort search results by recency, displaying the most recent posts first.
WHAT’S TRENDING
Threads just dethroned X, according to this key metric.
Meet your new assistant: Meta AI. Meta recently unveiled its artificial intelligence tool, Meta AI, last week across its various platforms, including Facebook, Instagram and WhatsApp. According to the news release, Meta AI allows users to “access realtime information from across the web without having to bounce between apps.”
WHAT’S TRENDING
Meta is discontinuing Workplace to focus on AI and metaverse.
In-stream games now avaliable. LinkedIn has introduced “Stream Games,” a feature enabling users to engage in casual games within the platform, fostering competition and potentially influencing user rankings.
New business subscription option. LinkedIn is experimenting with new features for Premium Company Pages, including a Business Subscription option, aiming to provide businesses with enhanced tools and insights for their LinkedIn presence.
WHAT’S TRENDING
Professional use of Generative AI
Reddit and OpenAI announced a partnership. The partnership will benefit both the Reddit and OpenAI user communities in a number of ways:
- OpenAI will bring Reddit content to ChatGPT and new products, helping users discover and engage with Reddit communities.
- Reddit will be building on OpenAI’s platform of AI models to bring its powerful vision to life.
- OpenAI will become a Reddit advertising partner.
New ways to AMA. The platform is announcing a number of new tools to make hosting and participating in AMAs (ask me anything) easier and more fun.
TikTok
Partnering with our industry to advance AI transparency and literacy. TikTok is starting to automatically label AI-generated content (AIGC) when it’s uploaded from certain platforms. To help the community navigate AIGC and misinformation online, they’re also launching new media literacy resources.
NewFronts ‘24: Introducing new premium ad solutions for marketers. TikTok introduced new offerings within the TikTok Pulse Suite, giving advertisers more choice and control over the context they appear next to, and new cross media measurement capabilities to help advertisers better understand TikTok’s unique value in their media buy.
Universal Music Group and TikTok announce new licensing agreement. Universal Music Group, the world-leader in music-based entertainment and TikTok announced a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels and will return their music to TikTok’s billion-plus global community.
WHAT’S TRENDING
TikTok goes to the Met Gala.
Visionary Voices: Celebrating Asian American, Native Hawaiian and Pacific Islander Heritage Month.
YouTube
At Brandcast 2024: There’s only one YouTube. For more than a year, YouTube has been the #1 most watched streaming platform on TV, and this week Nielsen shared that YouTube continues its incredible momentum as not only the top streamer, but the second most-watched media distributor overall on TV.
WHAT’S TRENDING
Call of Duty league major III tournament.
Inside the NBA reacts to Timberwolves stunning game 7 win to eliminate the Nuggets.
X
Elon Musk plans to charge new X users to enable posting. Elon Musk may plan to charge a fee for new users joining X to combat the persistent issues of bots on the platform.
WHAT’S TRENDING
Nintendo Switch losing X/Twitter integration.
X TV App: What we know about X’s new cross-device video service.
