Users can now share up to 20 photos or videos on a single post. This used to be limited to 10 photos or videos per post. This will help enhance storytelling, allowing users to showcase more of their experiences in a single post.
Build a Creator AI using AI Studio, which can serve as an extension of yourself to quickly answer common DM questions and story replies.
Instagram insights updates: In the coming weeks, Instagram is introducing Views as the primary metric across all organic and boosted media formats which includes reels, live, photos, carousels, and stories. Views will ensure you have the same metric across Instagram and help you better understand how your content is performing, regardless of its format.
WHAT’S TRENDING
Trend Report including the latest roundup of trends and audios taking over Reels.
Threads
Threads is driving engagement with a topic discovery feature. Threads is continuing to add topical and trending posts features while staying away from divisive political discourse, with the latest being the blue tag above posts related to a trending topic.
Threads crosses the 200M milestone. Based on usage data shared by Meta, Threads reached this number thanks to an increase in the growth rate—the platform has gained more users in the last month than the previous three months.
Meta changes “Made with AI” label. Meta has changed its photo tagging label from “Made with AI” to “AI info” in response to user feedback and confusion, aiming to clarify that photos may have been edited using AI tools rather than being entirely AI-generated. The underlying technology for detecting AI use remains unchanged, but the new label does not address the detection of fully AIgenerated photos or specify the extent of AI editing.
Meta AI add generation feature. Meta is developing a dedicated video generation feature for its AI system, allowing users to create longer videos, potentially in a Reels format, which would enhance its current image generation capabilities. While this feature represents a significant expansion in AI-driven content creation tools, details regarding its capabilities and release date remain unconfirmed as no official announcement has been made yet.
Meta Ads adds promo codes to boost lead generation campaigns. Meta has introduced a new feature in its Ads platform that allows advertisers to include promo codes in lead generation forms, aiming to enhance conversion rates by incentivizing users with immediate rewards for completing these forms.
Meta announced major updates to ad platform, including Google Analytics integration. Meta has announced major updates to its advertising platform, including the integration of Google Analytics and new features like Conversion Value Rules and Incremental Conversion Attribution, aimed at enhancing campaign optimization through AI-driven automation.
LinkedIn is now adding verification for company pages, following last year’s rollout for individual users. This new addition offers brands an enhanced way to build trust and credibility within the platform.
LinkedIn is rolling out sponsored newsletters, which will allow brands to promote their content and generate leads directly within the platform.
LinkedIn is now offering automated “Accelerate” ad campaigns to all brands. This AI tool makes it easy to create optimized ads by analyzing the brand’s LinkedIn presence and provided URLs.
TikTok
Bending reality: TikTok what’s next 2024 shopping trend report. TikTok launched their second annual What’s Next 2024: Shopping Trend Report, where they offer a glimpse into what’s important to shoppers now — the new emotions, communities, and relationships. The new report highlights trend signals from the community using data, brand examples, and case studies, driving a new era of shopping.
Share your favorite TikTok moments with Direct Messaging. To enhance user experience and make connecting with friends even more seamless and enjoyable, TikTok introduced new updates that elevate DMs, including the highly requested group chat feature and new stickers in DM.
WHAT’S TRENDING
TikTok’s Us and global songs of the summer 2024 revealed.
YouTube
6 ways to level up your Shorts with our newest creation tools. In an effort to further compete with TikTok, YouTube has introduced six new tools to enhance Shorts creation, including “Collab” for side-by-side remixes, a Q&A sticker, vertical live streaming, and tools for saving and transforming videos into Shorts.
WHAT’S TRENDING
Apple, Nvidia, Anthropic used thousands of swiped YouTube videos to train AI.
Running on Youtube is an increasing trend.
X
Previews of new design updates: There are significant design changes at X coming, emphasizing a minimalist approach that reduces visible controls and buttons. This redesign aims to enhance user interaction by shifting to a hapticfocused system, where users will swipe left to like and right to reply, moving away from traditional button presses.
WHAT’S TRENDING
X is testing the removal of like, comment, and repost buttons from replies.
Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover.
