HIGH LEVEL UPDATES TO NOTE:
Hootsuite’s 2024 social sizing requirements.
A comprehensive guide to optimal image sizes for various social media platforms, ensuring effective visual content.
Increase in generative AI tools.
Includes an overview of the current state and
increasing presence of AI within major social apps and questions whether this trend is beneficial.
To stay safe and secure on Instagram. Instagram will remind users to be cautious of scams. This is an upgrade to Instagram’s security features since the security checkup feature was added in 2021.
Instagram extending their existing approach to treating political content. Instagram will no longer be proactively recommending content about politics on recommendation surfaces across Instagram and Threads.
Instagram announces new messaging improvements. The platform introduced the ability to edit messages up to 15 minutes after sending, pin chats to the top of your inbox, toggle read receipts, upgrade your replies and personalize chats with more themes.
WHAT’S TRENDING
Social content creation with AI.
Increasing engagement with community experiences.
‘Network’ tab updates. LinkedIn has introduced new prompts and features, including dedicated “Grow” and “Catch-Up” feeds to enhance networking opportunities and streamline professional interactions on the platform.
New algorithm change. A new “suggested post” feature is being introduced to extend the reach of users’ best posts to targeted audiences for months or years, aiming to surface valuable content and professional knowledge beyond the newsfeed’s typical short lifespan.
Sponsoring organic posts. LinkedIn is expanding its thought leader ads to allow businesses to promote content from any user within the app, not just their employees.
WHAT’S TRENDING
Puzzle games.
New Reddit Pro.
The platform is introducing a free suite of tools for businesses to also establish and grow a meaningful organic presence on Reddit. Tools available include AI-powered insights, performance analytics, publishing tools, and a Pro dashboard.
TikTok
Enhanced Resources and Monetization tools including Creator Portal and Subscription.
- Creator Portal will provide creators of all levels with regularly updated resources, courses, articles, videos and insights for additional guidance on their TikTok journey.
- A Subscription will be available to all users to utilize exclusive benefits like Badges, Personalized Emojis, Exclusive Content and Community Communication and to form dynamic relationships with their community.
WHAT’S TRENDING
House Passes Bill That Could Ban TikTok.
Inaugural TikTok Live Fest 2023.
YouTube
YouTube rolls out new channel pages for creators on its TV app. As it continues to build its presence on TV apps, YouTube is updating creators’ channel designs on TV screens to offer a more immersive experience with easier access to action buttons like Subscribe.
WHAT’S TRENDING
Your Kid May Already Be Watching AI-Generated Videos on YouTube.
The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme.
X
X’s new calling feature could open you up to scammers and stalkers. New voice calling feature raises privacy and security concerns due to potential IP address exposure, leading to risks of scams and stalking.
X Ad Updates. X ad updates have failed to revive the platform, facing challenges with user engagement, fake traffic, and advertiser trust.
WHAT’S TRENDING
A YouTube-like App Will be Made Available on Samsung TVs by X.
Usage Of Elon Musk’s X Dropped 30% In The Last Year, Study Suggests.
Pinterest launches first-ever streaming TV show with Tastemade. The launch of its first-ever streaming show, Deliciously Entertaining.
In Pinterest’s latest campaign, the P is for Performance. Pinterest launched an international, high-concept campaign to promote a full suite of products
for advertisers looking to convert users into buyers on the fast-growing, Gen Z-favored platform.
WHAT’S TRENDING
The Pinterest 2024 Wedding Report.
