insights
the power of perspective







We can all agree: There’s nothing quite like that new campaign smell. But some of our most generative and gratifying work happens long before a creative execution sees light of day. At Summer Friday, we believe in making plenty of room for ideas, inspiration and insights. Because this kind of thinking does more than propel the next campaign. It lets us solve problems. Create connections. And provide the strategic partnership every client deserves. Check out what’s been on our minds lately.
featured insights
Short form content for the win!
In today’s fast-paced digital landscape, short-form content has become the ultimate tool for…
Social Platform Newsletter 3-25
In our latest social newsletter, we provide information on why Meta is expanding access for…
Smarter Healthcare Marketing Starts Here
In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it.…
Generational Cheat Sheet
In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it.…
Gen Alpha: The Independent Innovators
Gen Alpha is more than just “iPad kids.” As they transition from childhood to adolescence, this…
AI’m psyched for the future of video
We won’t geek out on all the rad capabilities AI is bringing to the video world right now, because…
A Marketer’s Responsibility in Leading the Green Revolution
To round out our four-part Sustainability Series,…
Behind the Curtain – The Sandwich Generation
A uniquely situated group of individuals known as…
TikTok’s Impact on Search Behavior and Shopping
A recent survey from Her Campus Media revealed…
Powering Perceptions of UK Energy Providers
The UK's Labour party has pledged to make Britain…
You don’t need another agency. You need a strategic partner.
If you’re an early-stage company or founder who…
Which Brands Will Thrive in the Metaverse?
Should brands have FOMO on NFTs? Summer Friday’s…
