insights

the power of perspective

We can all agree: There’s nothing quite like that new campaign smell. But some of our most generative and gratifying work happens long before a creative execution sees light of day. At Summer Friday, we believe in making plenty of room for ideas, inspiration and insights. Because this kind of thinking does more than propel the next campaign. It lets us solve problems. Create connections. And provide the strategic partnership every client deserves. Check out what’s been on our minds lately.

featured insights

Social Platform Newsletter 2-25

In our latest social newsletter, we provide a…

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Social Platform Newsletter 1-25

In our latest social newsletter, we provide a…

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Social Platform Newsletter 12-24

Reflect on all the social trends that happened…

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November Social Media Newsletter

Social Platform Newsletter 11-24

Have you heard that LinkedIn has added lead gen…

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Social Platform Newsletter 10-24

Have you heard new updates are coming to YouTube…

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Social Platform Newsletter 10-24

Social Platform Newsletter 09-24

In our latest social newsletter, we provide…

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The Carbon Cut: A Marketer’s Responsibility in Leading the Green Revolution

A Marketer’s Responsibility in Leading the Green Revolution

To round out our four-part Sustainability Series,…

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Social Platform Newsletter 08-24

Social Platform Newsletter 08-24

Have you heard that users can now share up to 20…

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Social Platform Newsletter 07-24

Have you heard about what's next according to…

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Social Platform Newsletter 06-24

Social platforms are always evolving, and it can…

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ESG Trailblazers collage

ESG Trailblazers and the Influence of Marketing

In the third installment of our four-part…

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The Sandwich Generation

Behind the Curtain – The Sandwich Generation

A uniquely situated group of individuals known as…

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Social Platform Newsletter 05-24

Social platforms are always evolving, and it can…

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Social Platform Newsletter 04-24

Social platforms are always evolving, and it can…

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collage with woman in water and laptop

The Green Era: Eco-Mindsets Across Generations

With the second edition of our four-part…

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Social Platform Newsletter 03-24

Social platforms are always evolving, and it can…

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Gen Z holding phone with plant and tv in background

Gen Z & TikTok, sitting in a tree

Move over Baby Boomers. 2024 will be the first…

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summer friday collage with hourglass, plane, and plant

Navigating ESG & CSR

Sustainability isn’t just a fad. It’s risen in…

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Social Platform Newsletter 02-24

Social platforms are always evolving, and it can…

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ai in healthcare collage

Diagnosing the Future: AI in Healthcare

Artificial intelligence (AI) has supported…

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Short-Form Video, Big Results: TikTok's Impact on Search Behavior and Shopping

TikTok’s Impact on Search Behavior and Shopping

A recent survey from Her Campus Media revealed…

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collage with woman, sunglasses, plants and circular background

Gen Z: Redefining the American Dream

In spite of the myriad challenges that have…

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Offshore windmill farm

Powering Perceptions of UK Energy Providers

The UK's Labour party has pledged to make Britain…

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Rob Simone on laptop in Drum office

To defuse or to detonate

It was just that kind of Tuesday… April 14th,…

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Rob Simone, Alicia Weidemann, Michael Cruz SF leadership

Why is Leadership Important in Business?

“When leaders consistently demonstrate humility…

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Finding the Right Marketing Team

We believe every brand should be able to…

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ice cream cone with ice cream on the side

You don’t need another agency. You need a strategic partner.

If you’re an early-stage company or founder who…

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woman's hands on laptop

Launching a Company During the Pandemic

If you haven’t heard Summer Friday’s wild origin…

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Michael Cruz Crypto Fifa

Crypto.com Grabs FIFA World Cup Sponsorship

Summer Friday’s Head of Content Michael Cruz…

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Michael Cruz Metaverse

Which Brands Will Thrive in the Metaverse?

Should brands have FOMO on NFTs? Summer Friday’s…

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strategy post-it board

Marketing Strategy 101

Alicia joins Forbes in a candid Q&A that seeks to…

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Employees Must Wash Hands

Creating a positive company culture at Summer…

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