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Social Platform Newsletter 04-24

APRIL 2024 EDITION

social platform
newsletter

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Social platforms are always evolving, and it can be hard to keep up with new features and updates. This monthly newsletter will help keep you in the loop so you can adjust your strategy and maximize your social presence. See below for what’s new this month!

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HIGH LEVEL UPDATES TO NOTE:
TikTok creator search insights.

A new tool is available in select regions that gives creators insight into topics people are searching for on TikTok.

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Updated video player on Facebook.

The platform is introducing an updated video player on Facebook that brings together Reels, longer videos and Live content all in one fullscreen, engaging experience.

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LinkedIn page messaging feature.

Add a “Message” button to your company profile, making it easier for visitors to reach out to your business directly through the LinkedIn app.

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Instagram

Turn part of any video or photo in your camera roll into a cutout sticker that you can add to your Story or Reel. Once you create your cutout stickers, they are saved and easily accessible in your sticker tray so you can revisit/reuse them.

Select the “Notify” sticker from your stories sticker tray and add it to your content. Once posted, your fans can easily turn notifications on by tapping the sticker, where they’ll be able to choose which content of yours they receive notifications for.

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WHAT’S TRENDING
Reels Trends.

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Threads

New swipe feature allows users to see more or less of that type of content on their “For You” feed.

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Threads is now connected to the Fediverse: a social network of interconnected servers operated by third parties that can communicate with each other and allows you to port your content, data and follower graph between networks.

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Facebook

Exploring Videos on Facebook Just Got Easier. Meta is introducing an updated video player on Facebook that brings together Reels, longer videos and Live content all in one fullscreen, engaging experience. When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video.

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HD Photos, Shared Albums and More on Messenger. You can now send clearer, crisper photos in high definition and create shared albums with friends in Messenger chats. Additionally, users can also now send files up to 100MB in your Messenger chats.

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Meta’s Approach to Labeling AI-Generated Content and Manipulated Media. Based on feedback received from their Oversight Boards, Meta will begin labeling a wider range of video, audio and image content as “Made with AI” when they detect industry standard AI image indicators or when people disclose that they’re uploading AI-generated content.

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LinkedIn

Company page messaging. Page Messaging is now available to all businesses on LinkedIn. This feature adds a “Message” button to your company profile, making it easier for visitors to reach out to your business directly through the app.

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Dedicated video feed. LinkedIn is testing a new, dedicated video feed in the app, which displays content in a TikTok-style, full-screen format, leaning into the broader vertical video trend.

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Finding collaborative articles. Some LinkedIn users have a new “Contribute Expertise” shortcut in the post composer. This shortcut takes you to collaborative articles where you can contribute based on your expertise and niche.

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WHAT’S TRENDING
LinkedIn benchmarks and key insights for 2024.

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Reddit

New Smart Headlines tool powered by generative AI: Advertisers simply input their website URL, and Reddit’s Smart Headlines generator will automate a range of options for ad copy headlines, specifically generated with Reddit’s unique audience in mind.

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TikTok

Get inspired with Creator Search Insights. A new tool available in select regions that gives creators insight into topics people are searching for on TikTok. With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests and create content that people want to see more of.

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Introducing the New Creator Rewards Program. Now officially out of beta, the new Creator Rewards Program will continue to reward high-quality, original content that is over a minute long, using an optimized rewards formula focused on four core metrics: originality, play duration, search value and audience engagement.

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Announcing the launch of TikTok’s Youth Council. The group’s goals are to focus on teen well-being and inclusion to help ensure TikTok continues to be a safe and accessible space for young people to show up as who they are.

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WHAT’S TRENDING
TikTok Tailgate Scores Big.

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Oxford Economics Reports: SMB’s use of TikTok Contributed $24.2 Billion to U.S. Economy in 2023.

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YouTube

YouTube unveils new shopping features for enhanced online retail experience. The platform introduced new features aimed at streamlining the online shopping experience. This includes the ability to browse and purchase products directly from creators’ videos, enhancing accessibility and convenience.

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YouTube Implements Disclosure Policy for AI-Generated Content. YouTube announced a new policy requiring creators to disclose if their content has been generated with the assistance of AI tools in a move to promote transparency

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WHAT’S TRENDING
YouTube Says OpenAI Training Sora With Its Videos Would Break Rules.

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YouTube’s Coachella 2024 Free Livestream Will Let You Watch up to Four Stages on One Screen.

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X

Elon Musk’s X restores free blue checks. This comes only a year after asking users to pay $8 per month for the status.

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WHAT’S TRENDING

Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands.

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Musk challenges Brazil court order to block certain X accounts.

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Pinterest

Pinterest’s new body type ranges deliver better and more inclusive search results. Pinterest is launching an innovative new tool, body type ranges, which gives users the choice to self-select what body types are featured in their search results for women’s fashion and wedding ideas.

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WHAT’S TRENDING

Pinterest x Coachella 2024: Top festival trends and celebrity stylists’ Board Drop.

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