Meta enhances transparency with AI labels for Ads products. Meta is implementing a new AI labeling system for advertisements that will disclose when generative AI tools have been used to create or significantly edit ad content. The labels will appear next to the “Sponsored” tag and will specifically highlight ads that include AI-generated photorealistic humans or have undergone substantial AI-driven modifications.

Meta announces changes to default inventory filter settings for in-content ads. Effective February 24, 2025, Meta will change the default inventory filter setting for in-content ads from “Moderate” to “Expanded,” affecting Facebook in-stream video, Facebook Reels, and the Meta Audience Network. This adjustment allows ads to appear alongside sensitive content such as tragedy, social issues, objectionable activity, and strong language.

Meta introduces Messenger integration for instant form leads. Meta has introduced a new feature in lead ads that allows businesses to connect with leads via Messenger immediately after form submission. Upon user consent, a Messenger conversation is initiated, including the lead’s contact information, facilitating prompt communication.

LinkedIn has updated its video display. The platform is testing a new feature that displays larger video posts in the main feed, with rounded corners to make them stand out. This update aligns with the platform’s focus on video content, which has seen a 36% usage growth in its TikTok-like immersive video feed this year.

LinkedIn expands its news banner test. The mobile app banner displays rotating headlines of trending stories curated by its editorial team above the main feed.

TikTok launches AI-powered video editor with advanced features. The video editor tool in TikTok has recently undergone major updates to simplify video editing on the Ads Manager Platform. Accessed through the “Tools” tab, users can now use advanced features such as digital avatars, narration with auto-captions, one-click translation with voiceovers, and AI-generated soundtracks, improving efficiency and increasing engagement.

YouTube has introduced “Communities.” Using this dedicated space, creators and viewers can discuss content, share fan art, and post polls to provide an alternative to Discord for fan engagement.

WHAT’S TRENDING
Warner Brothers quietly begins uploading catalog to YouTube for free.

Most-watched Super Bowl ads from 2025 end up on YouTube Top 10.

Elon Musk’s X announces “first of many” big updates for X Money this year. X is preparing to launch X Money in Q1 2025, marking a significant step towards becoming an “everything app.” Through a partnership with Visa, X Money will offer secure instant wallet funding, peer-to-peer payments, and the ability to transfer funds to bank accounts. This financial service aligns with Musk’s long-standing vision of creating a comprehensive platform where users can manage their entire financial ecosystem, potentially starting with supporting X platform creators.

X to prioritize informative and entertaining content in algorithm overhaul. Elon Musk announced an upcoming algorithm update for X aimed at prioritizing informative and entertaining content while maximizing “unregretted userseconds.” The changes will focus on promoting more positive and engaging content, and X is developing tools to give users greater control over their content feeds. Musk also highlighted improvements to the platform’s “Mute Words” feature to help users customize their experience.

WHAT’S TRENDING
Why leaving X can be a tricky decision for brands.

WHAT’S TRENDING
Pinterest unveils “Tailored” Black History Month campaign: A tribute to Black fashion.

Significant changes to Meta’s content moderation policies. With the stated goals of enhanced free expression and reduced errors, the company plans to replace its third-party fact-checking program with a community-driven system called Community Notes, similar to the feature used by X.

Meta introduces CRM event testing tool for conversions API. The new tool enables advertisers to verify CRM event tracking through the ‘Test events’ feature within Data Sources. This enhancement aims to streamline the validation process of Conversions API implementations, ensuring accurate tracking for CRM-based lead generation campaigns.

Meta introduces lead quality labels for customer list upload. Advertisers can now label leads during customer list uploads. Leads can be categorized into Qualified Leads, Disqualified Leads, and Customers. This enhancement aims to improve ad delivery by providing Meta with data to optimize audience targeting, potentially increasing campaign effectiveness.

WHAT’S TRENDING
Here’s why Meta ended fact-checking, according to experts.

LinkedIn tests larger in-stream video display. LinkedIn is testing a new, larger video display format in its main feed with rounded corners, designed to make video posts more prominent, especially on mobile.

Introducing paid boosting for personal updates. Some individual users are now able to pay to boost their personal posts, expanding the existing “Boost” option beyond business page updates to help professionals increase their visibility and build their personal brand.

WHAT’S TRENDING
LinkedIn’s Agentic era.

Trump signs promised executive action to delay TikTok ban for 75 days. The action directs the US Justice Department not to enforce the Foreign Adversary Controlled Applications Act, which passed with broad bipartisan support in Congress and was signed in April by former President Joe Biden. The law required that starting January 19, TikTok be banned in the United States unless it sells to a buyer from America or one of its allies.

The TikTok ban: A guide for brands.

WHAT’S TRENDING
Delta partners with YouTube for in-flight entertainment.

Piers Morgan exits News Corp for YouTube channel.

Grok by xAI unveils updates for personalized experience on X. Grok, the AI assistant by xAI for X, is set to receive updates aimed at enhancing personalization and interactivity based on user interactions without requiring separate memory features. Upcoming enhancements include a new “Grok Personalization” settings section for Android users, follow-up suggestions on posts, and the ability to upload text files, all designed to create a more tailored and versatile experience on the platform.

Musk announces algorithm changes for X. Elon Musk has announced upcoming algorithm changes for the social media platform, aiming to prioritize engaging and valuable content while addressing the prevalence of negativity in user feeds. These modifications will also introduce features allowing users to dynamically customize their content feeds, enhancing their overall experience on the platform.

WHAT’S TRENDING
Elon Musk’s X to launch X Money payment platform.

What does the X exodus to Bluesky mean for journalism?

Introducing new features for Messenger calling. Facebook has introduced AI backgrounds, HD video calls, noise suppression, and more to enhance the calling experience.

Meta Ads introduces a new sharing feature. Meta Ads has introduced Quick Views; a feature that allows users to create, edit, and share customized ad reporting views. Users can configure and share various aspects of their view, including view name, description, columns, sorting, attribution settings, breakdowns, and filters.

Meta Ads introduces new templates for creative optimization. Meta Ads introduced Safe Zones; a template to streamline the creative optimization process by allowing advertisers to create a single design that fits multiple ad placements. This template features a central square safe zone, ensuring that key content is visible across different aspect ratios, thereby reducing the need for multiple versions of ads.

Facebook introduces a new tag for unedited images in stories. Meta is testing a new “No Edit” tag for Stories, allowing users to indicate that images have not been altered within the app, as a potential mark of authenticity.

WHAT’S TRENDING
What Meta saw on our platforms during 2024’s global elections.

LinkedIn introduces a rotating slideshow. Premium Business subscribers can now create a revolving slideshow for their profile banner images, enabling them to showcase multiple aspects of their professional brand in a dynamic and visually appealing way.

LinkedIn is retiring live audio events. LinkedIn is phasing out its dedicated live audio events feature, and will instead integrate audio capabilities into its existing event and meeting tools.

WHAT’S TRENDING
LinkedIn adds ‘Open to Volunteer’ option.

TikTok files emergency motion for injunction. On December 9th, the platform filed an emergency motion for an injunction to stop the TikTok ban from taking effect on January 19, 2025 until their appeal is heard by the US Supreme Court.

WHAT’S TRENDING
Year on TikTok 2024: A little creativity sparks a lot of impact.

TikTok Shop: A home for inspiration this holiday season.

Harnessing the power of TikTok this #GivingSzn to drive meaningful impact.

YouTube TV to hike its price. YouTube TV announced a $10 increase to its base plan, bringing the monthly cost to $82.99. The price hike reflects rising content costs and operational expenses, continuing a trend of increasing prices since its 2017 launch at $35 per month.

YouTube adds a new auto-dubbing feature. YouTube’s new auto-dubbing feature allows creators to automatically offer videos in multiple languages. It supports dubbing between English, French, German, Hindi, and more.

New UI updates come on YouTube. The YouTube’s Android app is gaining a translucent bottom bar, marking a departure from the current solid-colored bottom bar, while the YouTube website is also gaining a similar tweak for the top bar.

WHAT’S TRENDING
BuzzFeed sells “Hot Ones” studio in $82 million deal.

X updates its terms of service. The revised terms allow Musk to use usergenerated content to train artificial intelligence, including tweets and images from private accounts. Users must consent to this use without compensation, and the platform reserves the right to alter or repurpose content while disclaiming responsibility for its accuracy.

X updates requirements for creator revenue share program. X’s creator revenue share scheme enables users to make money from their content, based on engagement with their posts from verified users. Originally, the program was based on ads shown to verified users within their post replies.

Meta ends its ad restriction period. On November 7th, Meta began allowing new ads about social issues, elections and politics in the United States. These ads require a “Paid for by” disclaimer.

Facebook launches a Gen Z-focused redesign. Facebook is trying to compete against other social platforms such as TikTok who have a higher percentage of Gen Z users. Facebook has redesigned its platform to include Local tabs, an algorithm-powered Explore tab and a more prominent Reels tab.

WHAT’S TRENDING
South Korea fines Meta $15 million for illegally collecting and sharing user data.

LinkedIn adds lead gen objective to boosted posts. Businesses can now create more effective campaigns that drive conversions directly from their content on the platform.

The platform is testing a new navigation bar. The new interface sets in-app navigation options at the top of the screen for greater accessibility.

“Top Voice” badges are leaving. Following complaints that many members used AI to earn the “Top Voice” badge–an honor supposedly signifying expertise and authority–LinkedIn is removing the feature.

WHAT’S TRENDING
LinkedIn’s inaugural Work Change Snapshot report explores the evolving landscape of companies, jobs, skills and work dynamics.

Certain celebratory post templates are being retired.

TikTok celebrates Cybersecurity Awareness Month. This month, TikTok is highlighting two important groups who contribute to their culture of online security: the researchers powering the HackerOne bug bounty program and the creators spreading cybersecurity knowledge on the platform.

TikTok announces new “Smart+” automated ad solution. With the holidays coming up, TikTok is working on more specific ad targets based on previous viewer data, in order to increase awareness of certain brands, events and sales.

WHAT’S TRENDING
MLS Season Pass on Apple TV and Major League Soccer to present ‘Player Spotlight: Messi’ exclusively on TikTok.

TikTok is failing to ban political ads.

YouTube introduces new “Hype” feature. Hype will allow fans to actively support emerging creators by promoting their content within the first seven days of release, using a weekly leaderboard to boost visibility. This initiative gives smaller creators additional exposure and potential revenue through audience engagement.

YouTube launches longer Shorts. In a move that signals a push to compete with TikTok and Instagram Reels, YouTube is now allowing Shorts that are up to three minutes long.

WHAT’S TRENDING
YouTube revenue continues to climb.

Russia fines Google more than the world’s entire GDP.

New X block feature goes live. X has updated its blocking feature, allowing blocked accounts to view public posts unless the user’s account is private. While blocked accounts are still prevented from replying or reposting, critics argue this change could jeopardize the safety of abuse survivors by exposing them to potential harassment from individuals they have blocked.

X updates ad platform to optimize performance for SMBs. X has announced updates to its advertising platform aimed at enhancing performance for small and mediumsized businesses (SMBs). These improvements include new tools and features designed to simplify ad management and optimize campaign results for SMBs.

X introduces “Radar” tool for analytics. Premium+ subscribers can now use Radar to measure trends and track conversation volume.

Introducing new Facebook Local Tab, Messenger Communities, AI Integrations and more. Facebook has introduced several new features to enhance user experience and community engagement:

• Local tab – Designed to help users discover and connect with businesses, events and services in their area.
• Messenger communities – A new way for people to engage in group conversations around shared interests or local topics. This feature allows users to create and join community chats.
• AI-powered tools – Facebook has implemented new AI-powered tools to improve content creation and interaction:
  • AI-Generated Conversation Starters
  • AI Image Generation
  • AI-Assisted Writing

Facebook content monetization beta. Facebook has introduced a new streamlined program to help content creators monetize their work more effectively. This program consolidates various existing monetization features into a single, user-friendly platform where users can now access tools for ads, subscriptions and tipping in one centralized location, making it easier to manage revenue streams.

Meta introduces two new Facebook ads features for ecommerce. Meta has introduced updates to Facebook ads that enhance catalog support and provide improved control for e-commerce businesses. These changes aim to streamline ad management and boost the effectiveness of online marketing efforts.

Meta adds comment control and brand safety features for Facebook and Instagram ads. Advertisers can now manage comments on their ads more effectively, allowing for better interaction with audiences and protection against negative remarks.

WHAT’S TRENDING
Meta attended the 2024 United Nations General Assembly.

LinkedIn removes “Top Voice” badges. LinkedIn is discontinuing its “Top Voice” badges for collaborative articles, shifting its focus to enhancing the overall content experience and encouraging broader participation among users.

LinkedIn has released a guide on its Advanced Revenue Attribution Report. This tool helps marketers connect their CRM data with LinkedIn ad performance to track how their campaigns directly impact sales outcomes and revenue generation.

WHAT’S TRENDING
LinkedIn has released another new puzzle game, “Tango.”

Automate, measure and maximize: TikTok is building for the future with new performance advertising solutions. TikTok is introducing new advertising solutions to help brands achieve real business results with the launch of new automated Performance Tools, additional Measurement Capabilities and new Privacy Technologies.

Add surprise to your stories on TikTok with Flip Stories. To expand on the ways creators share and connect, TikTok introduced Flip Story— a new feature that allows creators to add a second side to every story that can be unlocked with a flip.

Subscription expansion: enabling more creators to enhance relationships with their communities. Subscription allows creators to offer their most engaged followers special access to exclusive perks, unique experiences, and a members only community for a monthly fee.

YouTube announces new features. The 2024 update will include over two dozen new features, including fine-tunable playback speed, collaborative playlists and a Sleep Timer. They also plan to enhance their interface across mobile, web and TV.

New updates coming to Shorts. YouTube is enhancing new features to encourage storytelling flexibility, including increasing runtimes up to three minutes, new templates for remixing and integration with YouTube’s content library.

WHAT’S TRENDING
Arkansas sues YouTube over claims that the site is fueling a mental health crisis.

YouTube inks deal to restore music videos for Adele, Nirvana, Bob Dylan and more.

X will let accounts that you’ve blocked see your posts. This change was confirmed by Elon Musk, who stated that while blocked accounts will be able to see posts, they will not be able to engage with or interact with the user who has blocked them.

X is changing its revenue-sharing model for content creators on the platform. Previously, creators earned money based on ad views from verified users. Now, earnings will be linked to engagement from X Premium subscribers, meaning that the more Premium users interact with each other’s content, the higher the potential earnings.

WHAT’S TRENDING

New data shows X is losing users in the US and UK.

Brazil fines Musk’s X for site’s return after ban.

Facebook introduces training to help creators avoid Community Standards violations. Facebook is launching a new educational initiative aimed at helping creators avoid penalties for first-time violations of its Community Standards, requiring them to complete in-app training upon their first infraction.

Meta launches new Ad Text and Title Editing feature. Meta has introduced a new visual update to its ad creation interface, which now requires advertisers to edit ad text and titles in a separate pop-up window rather than directly within the main platform.

Meta expands Advantage+ Creative with new AI-powered features. Meta has expanded its Advantage+ Creative suite by introducing new AI-powered features that enable advertisers to generate image variations and text overlays based on their existing ad content. This update aims to enhance the ad creation process, making it more efficient and personalized, with a full rollout anticipated by the end of 2024.

In-Feed Video Carousels. LinkedIn has launched in-feed video carousels that allow users to scroll through videos tailored to their interests, providing a TikToklike viewing experience.

WHAT’S TRENDING
LinkedIn and iHeartMedia collaboration.

TikTok and the Family Online Safety Institute partner to launch Digital Safety Partnership For Families. This new resource is designed to help make it easier for families to start conversations about online experiences and set positive digital boundaries together. It’s intentionally not specific to any one app or service, which means that parents and teens can customize the template agreement as they discuss important topics.

Continuing to protect the integrity of TikTok through the US elections. TikTok shared an update on additional media literacy features, expert partnerships, and transparency investments that will further strengthen how they’re protecting the safety and integrity of the platform during this election year.

WHAT’S TRENDING
Back to School with TikTok Shop.

TikTok and NFL renew partnership with multiyear agreement to further enrich the football fan experience.

Google launched new products to protect creators. Google is developing new tools to help creators protect their likenesses from unauthorized AI-generated content on YouTube, including technology to detect synthetic singing and facial representations.

WHAT’S TRENDING
Cristiano Ronaldo launches YouTube Channel.

Shopify and YouTube expand partnership.

X close to launching payment service. X is progressing towards launching its payment service, aligning with Elon Musk’s vision of transforming the platform into an “everything app.” X is working on integrating a “Payments” button into the navigation bar, along with features for transactions, balance, and transfers.

X rolls out DM editing on iOS. X has introduced a new feature that allows users to edit their DMs after sending them. This update aims to enhance user experience by giving individuals the ability to correct mistakes or modify messages without needing to send a new one.

WHAT’S TRENDING

With X blocked, Brazilians find new homes for their thoughts.

Meta changes “Made with AI” label. Meta has changed its photo tagging label from “Made with AI” to “AI info” in response to user feedback and confusion, aiming to clarify that photos may have been edited using AI tools rather than being entirely AI-generated. The underlying technology for detecting AI use remains unchanged, but the new label does not address the detection of fully AIgenerated photos or specify the extent of AI editing.

Meta AI add generation feature. Meta is developing a dedicated video generation feature for its AI system, allowing users to create longer videos, potentially in a Reels format, which would enhance its current image generation capabilities. While this feature represents a significant expansion in AI-driven content creation tools, details regarding its capabilities and release date remain unconfirmed as no official announcement has been made yet.

Meta Ads adds promo codes to boost lead generation campaigns. Meta has introduced a new feature in its Ads platform that allows advertisers to include promo codes in lead generation forms, aiming to enhance conversion rates by incentivizing users with immediate rewards for completing these forms.

Meta announced major updates to ad platform, including Google Analytics integration. Meta has announced major updates to its advertising platform, including the integration of Google Analytics and new features like Conversion Value Rules and Incremental Conversion Attribution, aimed at enhancing campaign optimization through AI-driven automation.

LinkedIn is now adding verification for company pages, following last year’s rollout for individual users. This new addition offers brands an enhanced way to build trust and credibility within the platform.

LinkedIn is rolling out sponsored newsletters, which will allow brands to promote their content and generate leads directly within the platform.

LinkedIn is now offering automated “Accelerate” ad campaigns to all brands. This AI tool makes it easy to create optimized ads by analyzing the brand’s LinkedIn presence and provided URLs.

Bending reality: TikTok what’s next 2024 shopping trend report. TikTok launched their second annual What’s Next 2024: Shopping Trend Report, where they offer a glimpse into what’s important to shoppers now — the new emotions, communities, and relationships. The new report highlights trend signals from the community using data, brand examples, and case studies, driving a new era of shopping.

Share your favorite TikTok moments with Direct Messaging. To enhance user experience and make connecting with friends even more seamless and enjoyable, TikTok introduced new updates that elevate DMs, including the highly requested group chat feature and new stickers in DM.

WHAT’S TRENDING
TikTok’s Us and global songs of the summer 2024 revealed.

6 ways to level up your Shorts with our newest creation tools. In an effort to further compete with TikTok, YouTube has introduced six new tools to enhance Shorts creation, including “Collab” for side-by-side remixes, a Q&A sticker, vertical live streaming, and tools for saving and transforming videos into Shorts.

WHAT’S TRENDING
Apple, Nvidia, Anthropic used thousands of swiped YouTube videos to train AI.

Running on Youtube is an increasing trend.

Previews of new design updates: There are significant design changes at X coming, emphasizing a minimalist approach that reduces visible controls and buttons. This redesign aims to enhance user interaction by shifting to a hapticfocused system, where users will swipe left to like and right to reply, moving away from traditional button presses.

WHAT’S TRENDING

X is testing the removal of like, comment, and repost buttons from replies.

Elon Musk’s X sues advertisers over alleged ‘massive advertiser boycott’ after Twitter takeover.

Meta has introduced a new feature called Proactive Policy Alerts to enhance the ad creation process on its platforms. These alerts will notify advertisers in real-time if their ads potentially violate Meta’s policies, allowing them to make necessary adjustments before submitting the ad for review. The feature aims to streamline the ad approval process, reduce policy violations, and improve the overall advertising experience on Meta’s platforms.

Meta rolls out update to attribution settings. Meta has introduced a significant update to its Ads platform, allowing advertisers to edit attribution settings and distinguish between all conversions and first conversions after an ad view or click. This new feature aims to address the common issue of inflated conversion counts in Meta’s reporting, providing advertisers with more accurate data to align with their backend numbers and better understand their true customer acquisition costs.

Premium Company Pages offer advanced features like lead generation forms and content suggestions to help businesses enhance their presence and engagement on the platform.

LinkedIn has updated its newsletter platform with a new reader interface, profile embedding, staging links for previews, AI-generated cover images and enhanced subscriber notifications.

Sponsored Newsletters will allow businesses to create and distribute newsletter content to targeted audiences on the platform.

Update to the Robots Exclusion Protocol (robots.txt file) give high-level instructions about how Reddit allows and doesn’t allow the site to be crawled by third parties. Along with this update to the robots.txt file, they are continuing ratelimiting and/or blocking unknown bots and crawlers from accessing reddit.com.

TikTok What’s Next 2024: In Action Trend Report. At the end of 2023, TikTok released the What’s Next 2024 Trend Report, their annual predictions for the biggest trends and cultural moments for the year ahead. As a follow up, they launched What’s Next 2024: In Action, an updated report that demonstrates how these trends grew and evolved through brand and creator success stories.

Out of Phone: Mission: Amplifying Our Community’s Creativity Beyond the Phone. By combining the power of TikTok and creators, brands have the opportunity to create powerful new mixed-media approaches through Out of Phone: Mission that reach audiences at all stages of the sales funnel. This solution will make it easier for brands to co-create authentic branded content that resonates on-platform while amplifying it through digital out-of-home channels, such as billboards, urban panels, and more, for a full funnel solution.

TikTok U.S. Data Security names independent security inspectors as part of digital integrity and compliance journey. TikTok U.S. Data Security Inc. (USDS) is further enhancing the security of TikTok users’ data and protection against cybersecurity threats by appointing HaystackID and OnDefend to serve as Independent Security Inspectors (ISIs) for USDS.

Supporting small businesses on TikTok Shop. TikTok’s latest initiative to invest in and support small businesses on TikTok Shop: Supporting Our Artisans and Retailers (SOAR) Together. This program will provide tailored support and resources to help participating SMBs rapidly advance their businesses and creative endeavors on TikTok Shop.

Meet Symphony Avatars: TikTok’s new creative AI tool. With Symphony, businesses of all sizes, creators, and agencies can blend human imagination with AI-powered efficiency to help scale content development, creativity, and productivity on TikTok.

WHAT’S TRENDING
Announcing ‘Deals For You Days’: Discover the hottest savings on TikTok Shop this July.

YouTube has updated its “Erase Song” tool to allow creators to remove copyrighted music from their videos without affecting other audio components, like dialogue. This tool, leveraging advanced AI, aims to provide more precise edits and is now available to all users on YouTube Studio, both on desktop and mobile platforms.

YouTube takes on TikTok with new short video tools. YouTube has updated its Shorts feature to drive more creators to the platform, including the ability to add voiceovers, music, and other effects to their short videos.

WHAT’S TRENDING
YouTube is a media giant hiding in plain sight.

X now hides your “likes” from other users. X has implemented a significant change to its platform by making all users’ “likes” private. This means that users can no longer see which posts others have liked, although they can still view their own liked posts.

WHAT’S TRENDING

Nintendo Switch, Xbox, PlayStation have all dropped X/Twitter support.

Introducing new AI tools for creative and performance, and brand safety updates. Pinterest is sharing new details about how it is leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers.

Introducing a new way to share Pinterest boards on social media. The new board sharing feature lets users effortlessly share dynamic videos of their favorite Pinterest boards to other social platforms. With board sharing, Pinterest streamlines the process of sharing Pinned content and enables users to include a link for others to explore their entire board on the platform.

The Future of Facebook. In a newsroom update, Tom Alison, Head of Facebook, outlined that the app is shifting to reflect an “increased focus on young adults” compared with other users. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote. Updates include:

• Expanding AI capabilities
• Video improvements
• Creator opportunities

New option to reply to specific DMs on mobile. LinkedIn has added a feature to its mobile app that allows users to reply to specific messages within a chat, enhancing conversation clarity and user interaction.

Updated link previews in organic posts. In an effort to encourage more native posting and potentially increase paid promotion usage, LinkedIn reduced the size of link preview pages for organic posts while maintaining the larger preview images for sponsored content.

AI-generated labels. LinkedIn has started labeling AI-generated content in its feed by partnering with the Coalition for Content Provenance and Authenticity (C2PA), allowing users to identify and trace the origins of AI-created media.

New premium video ad placement and AI tools. LinkedIn has introduced premium video ad placement options and enhanced AI-driven ad tools to help advertisers effectively target and engage with their audience on the platform.

Reddit expands partnership with Sprinklr.

• Connecting enterprise customers with redditors.
• Sprinklr customers can now analyze the public conversations on Reddit to better understand how their audiences think, feel and the actions they take. As a result, Sprinklr customers can better inform their paid and organic strategies on Reddit.

Reddit has a new partnership with Integral Ad Science (IAS). The partnership will give advertisers an additional layer of trusted, third-party transparency in their Reddit campaign reporting and added confidence in the strength and success of their Reddit ads.

Helping Creators Bring Their Creativity to Life with TikTok Studio. TikTok Studio is a new comprehensive creation and management platform equipped with tools creators can use to create, edit, upload, manage and analyze their TikTok account and content performance.

Strengthening the ability to countering influence attempts. TikTok shared updates about their ongoing work to counter influence attempts like expanding policies for state-affiliated media and introducing a new transparency report focused on their work to eliminate covert influence operations.

TikTok World 2024: New Ad Solutions to Harness Creativity, Entertainment and Performance. At the 4th annual TikTok World product summit, they introduced new business solutions to help brands chart new territories on TikTok with a new suite of Creative AI tools, Performance and Measurement solutions, and enhancements to high impact Branding placements.

WHAT’S TRENDING
Inspiring meaningful change through the TikTok Change Makers Program.

Games are now available on the YouTube app. YouTube is introducing a new feature called Playables, which allows users to play a selection of free games directly on the platform via the Explore menu on the Home page.

YouTube toughens policies on gun videos and youth. The platform is updating its policies to restrict videos showing the removal of firearm safety devices, homemade guns, automatic weapons and certain accessories to users aged 18 and younger, in an effort to prevent underage users from accessing potentially dangerous content.

WHAT’S TRENDING
A tiny museum creates a viral YouTube account.

X now hides what posts you like from other users. Users can still see their own likes, but the list of those who have liked a post will be invisible to others. This change aims to improve privacy and increase user engagement by encouraging more likes. Previously, the option to hide likes was exclusive to paying Premium subscribers.

WHAT’S TRENDING

Elon Musk confirms Twitter’s transformation is complete. It’s now X.com.

Pinterest’s latest campaign turns finding yourself into an adventure. Pinterest’s new 2024 brand campaign taps into that spirit of inspiration by taking viewers on a cinematic journey through the fantastical, whimsical world of Pinterest.

WHAT’S TRENDING

The Pinterest Summer 2024 Trend Report: Embrace big, bold style.