We won’t geek out on all the rad capabilities AI is bringing to the video world right now, because we’ll need to keep updating this every week. The pace of innovation can be head-spinning. So how can we get our bearings amidst all the craziness? Here at Summer Friday, we’re focusing on curiosity and immersion. Meaning, we dedicate time each week to roll our sleeves up and get dirty with all the tools out there. 

While we can get entranced by all the sexy bells and whistles, many of our clients are more seduced by the practical benefits AI poses for video. Essentially, doing more strategic, targeted video with less money and resources. From personalized content creation and advanced engagement analytics to automated versioning and resizing, the water’s plenty warm for brands to start making some waves. 

Here’s a taste of some of the fun we’ve been having with AI in video. How about you? We’re always looking for inspiration. Send a sneak peek of what you’re working on to us at say@heysummerfriday.com