Diagnosing the Future: AI in Healthcare
Diagnosing the Future: AI in Healthcare
Artificial intelligence (AI) has supported certain verticals for years, but recently has seen exponential growth across a wide variety of industries, including healthcare. What advancements have been enabled by AI? What opportunities does it promise for the future of healthcare? What are the current perceptions about the use of AI in medicine? And how will it evolve?
Stakeholders of the healthcare system — including those who work in clinical settings, as well as health administrators, insurance providers, patients and beyond — will benefit from a greater understanding of the ways AI may impact their jobs, health and ultimately, their lives. By considering both the opportunities and limitations of this technology, as well as stakeholders’ perspectives about it, marketers can better communicate the potential of AI to transform and elevate the healthcare industry.
Our new report assesses the current state of AI in healthcare, explores its future and considers what it all means for you.
Click below to download our new report
TikTok’s Impact on Search Behavior and Shopping
A recent survey from Her Campus Media revealed that 74% of Gen Z internet users use TikTok as a search platform, with many preferring its short-form video format over traditional search engines like Google. Read the full article here.
Gen Z: Redefining the American Dream Sign up
Gen Z:
Redefining the American Dream
In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived.
A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.
Gen Z: Redefining the American Dream
Gen Z:
Redefining the American Dream
In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived.
A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.
Click below to download our new report
It will help you understand this new paradigm—and what it means for your business.
Powering Perceptions of UK Energy Providers
powering perceptions of UK energy providers
THROUGH NUANCED COMMUNICATIONS CAMPAIGNS
Dan Gould – Trends Strategist
Summer Friday
The UK’s Labour party has pledged to make Britain a clean energy superpower by 2030. They also aim to achieve net zero carbon emissions and create 400,000 jobs in the process.
The party intends to invest in renewable energy — including offshore wind — and improve public transportation to reduce reliance on cars. Plans also involve a ban on fracking, investment in electric vehicle infrastructure and funding for energy-efficient housing.
Perhaps most notably for UK energy providers, Labour also seeks to halt new oil and gas projects in the North Sea.
At Summer Friday, we believe in the power of communication, especially in a complex and challenging political environment like this one. In fact, effective communication campaigns can help UK energy providers build national affinities with their supply chains and improve popular perception of their industry — promoting a culture of cohesion, compromise and collaboration in the process.
Our deep experience in content strategy and creative messaging, corporate leadership, social good, CSAT/sentiment improvements and stakeholder comms has helped our clients achieve even the most ambitious communications goals.
For example, in our work with National Grid on Project C, we’ve demonstrated their value beyond their identity as a utility provider — enhancing customer engagement in a notoriously low-satisfaction vertical.
National Grid approached us to create a video that promoted their community projects and clean energy programs, boosting brand sentiment across their New York footprint in the process.
Summer Friday developed a multi-channel campaign that captured the attention of our target audiences with highly engaging and unexpected content.
With minimal media budget at launch, we relied on a grassroots approach, deploying a vast network of influencers and partners to amplify the Project C message. The result: Numerous emotionally charged videos, including the powerful series, “A Love Letter to Brooklyn.”
After building a successful foundation for Project C on organic channels — including web, social, email, video and more — we’ve since expanded into paid channels. In fact, the “Love Letter” series rolled out on organic and paid channels, surpassing our CPM goals by 1.5% on Instagram and Facebook, and 32.4% on YouTube.
Make no mistake, outbound communications could only go so far. National Grid required a more nuanced approach, both in terms of messaging and media. Summer Friday understood the value of equipping advocates to communicate on behalf of National Grid, serving as a trusted voice and amplifying positive messages across a broad swath of engaged, receptive audiences.
check out more of
our case studies
Summer Friday Ultimate Chocolate Chip Cookie
Ultimate Chocolate Chip Cookie
Ingredients:
- 2 cups all purpose flour
- 1 1/2 tsp salt
- 1 cup melted butter, cooled
- 1 cup dark brown sugar
- 1/2 cup white sugar
- 2 tsp vanilla
- 1 large egg
- 1 large egg yolk
- 1/2 cup semi-sweet chocolate chips
- 1 dark chocolate bar, chopped (can also use semi-sweet or milk chocolate here)
- 1/2 cup chopped walnuts (optional)
Method:
Melt butter over a stovetop. Refrigerate until cooled while you prepare the rest.
In a medium bowl, sift together flour, salt and baking soda. Set aside.
In a large bowl, combine the brown sugar, white sugar, vanilla and melted butter. Beat over medium heat for 2 minutes. The mixture should lighten in color and all ingredients should be incorporated.
Add in 1 whole egg and 1 egg yolk. Beat until incorporated.
Add in dry ingredients 1/3 at a time until just incorporated. Be careful not to overmix the dough!
Fold in your chocolate chips and chocolate bar. If you’re a fan of walnuts, feel free to add those as well.
Using a cookie scoop or tablespoon measuring spoon, measure roughly 2 heaping tablespoons of dough. Roll into a ball and repeat with remaining dough. Place on a cookie sheet lined with parchment paper or in a tupperware container.
Refrigerate shaped cookies for at least 1 hour and up to 2 days. This helps prevent the cookies from thinning out while they’re baking.
When ready to cook, preheat oven to 350 degrees fahrenheit.
Bake for 12-14 minutes, or until golden brown.
3 Lesser Known Ways To Leverage Video - UK
3 LESSER
KNOWN WAYS
TO LEVERAGE VIDEO
How is your brand using video to optimise the customer journey? If you think about video only in the context of broadcast and social media, you could be missing out on opportunities to engage consumers at key touchpoints. Watch the video below to learn about three under-the-radar ways you can leverage video content to elevate customer interactions with your brand.
Supporting ROI through a full suite of services
supporting ROI
through a full suite of services
social media response & monitoring
We don’t simply service and retain customers. We convert new ones. We leverage the most modern social media tools to track competitors’ keywords and brand crises to engage and sell our client’s merchandise and services.
tele-engagement & contact center management
While we are experts in lead engagement. The bedrock of communications is still the phone. And today there are still industries such as healthcare, pharma, medical device, and technical support which heavily rely upon the phone channel. We have a proven history of success in this area.
live chat & email support
Cheaper than a phone call and more efficient as more than one engagement can be handled simultaneously. Telepathy templates conversation outlines for agents to engage customers and leads via live chat. We script conversation starters and rebuttals in the voice of our client’s brand which impacts leads and product sales.
mobile
The best leads are the ones who choose to pick up the phone and call you. We identify these leads and convert them into customers via speech analytics, call tracking, and advanced targeting.
VNSNY case study
Client
Services
- Audit
- Sales Coaching
- New Sales Scripts
- Updated Reporting
A top healthcare plan provider in New York, VNSNY identified issues with their incumbent contact center which included lead conversion, reporting and compliance. Sales conversion was lagging, and two CMS categories had been compromised.
our approach
Telepathy conducted an audit of the existing contact center before ultimately recommending a migration to a more modern and better-quality contact center which could provide better reporting and performance. We wrote scripts, coached agents on salesmanship, updating reporting, and worked with the client’s marketing department to better understand tactics in market to staff efficiently.
results
After migrating contact centers and implementing our strategic management, the client saw improvements in the following areas:
646
Additional calls handled
19%
Increase in lead conversion
20%
Increase in industry compliance rating (CMS STAR)
Reporting is provided daily with weekly meetings to address granular findings and points of influence. Telepathy continues to manage the contact center on behalf of VNSNY CHOICE to great success 10 years after the initial assignment.
Telepathy
an always-on connection with your customer base, on their preferred channel.
Tele-Engagement
(Call Center Management)
Social Media Response
& Monitoring
Live Chat
Mobile
3 Ways to Create Helpful Content That Google Rewards - UK
3 WAYS TO CREATE
HELPFUL CONTENT
THAT GOOGLE REWARDS
DO'S AND DON'TS FOR BUILDING A PEOPLE-FIRST CONTENT STRATEGY
3 WAYS TO CREATE HELPFUL CONTENT THAT GOOGLE REWARDS
DO'S AND DON'TS FOR BUILDING A PEOPLE-FIRST CONTENT STRATEGY
With its new “helpful content update,” Google has officially drawn a line in the sand: If your brand prioritises search results over supporting people, that approach is doomed to fail. But it’s a relatively small percentage of bad actors guilty of this. What does the new update mean for the vast majority of brands whose intentions are aligned with Google’s? Well, now there’s even more opportunity to stand out from the crowd with purposeful, customer-centric content rooted in strategy.
Here are some tips to help you seize the moment.
Let customer pains point the way
DO:
Voice of the customer research to get laser-focused on the pain points of your core personas. This evidence-based discovery takes the guesswork out of content creation and helps ensure you’re addressing what your audience cares most about.
DON'T:
Rely on “intelligence” from the content of others or anecdotal customer “insights” from your sales team. These can help support a more holistic research process, but in a vacuum they’re likely to result in the kind of shallow, copycat content that the algorithm now dings.
Unite everything with purpose
DO:
Be methodical about establishing your brand architecture, starting with a super clear vision (destination), mission (road map) and purpose (feeling that everyone, from the CEO to the summer intern, gets when you reach it). Google rewards a singular focus and consistent messaging, so let these statements serve as your North Star guiding all content creation.
DON'T:
Pursue ad hoc content outside your core area of expertise to capitalise on trending topics. While a one-off article might be helpful to some, if those people come to your website expecting more similar content as a result, that’s not helpful.
Embrace the audit
DO:
Regularly conduct holistic website audits that incorporate Google’s most up-to-date methodologies. If your site contains content deemed “unhelpful,” that will negatively impact the performance of all other content — even a “helpful” piece.
DON'T:
Allow content that’s out-of-date or irrelevant to your audience on any page of your website. It’s OK to have HR share responsibility for the “Careers” section, but ultimate oversight of all web content should be clearly delegated and actively enforced.
At Summer Friday, we’ve got the content strategy chops to help your brand boost conversions and connect with more customers.
Contact us at say@heysummerfriday.com if you’d like to have a no-strings-attached conversation to discuss how.