Gen Alpha is more than just “iPad kids.” As they transition from childhood to adolescence, this tech-savvy generation is redefining independence, turning screen time into a catalyst for creativity and innovation.

Our report explores their socio-economic context, the rise of gaming culture, how technology has enabled their sense of autonomy, and how they’re breaking stereotypes to become the next wave of influencers. Discover how this remarkable generation is shaping the future.

As always, if you have any thoughts or questions on our report, hit us up at say@heysummerfriday.com.

To round out our four-part Sustainability Series, we explore the vital role marketers play in addressing the climate crisis. We’ll explore the broader challenge of decarbonization, how marketing contributes to emissions and the opportunities to reduce this impact.

We’ll also share actionable steps marketing teams can implement to reduce, remove, and offset their carbon footprint, and even share what we do here at Summer Friday.

We’re excited to share this final installment and look forward to continuing the journey toward a more sustainable world.

As always, if you have any thoughts or questions on our four-part series, hit us up at say@heysummerfriday.com.

In the third installment of our four-part Sustainability Series, we dive deep into some industries that are full-steam ahead in implementing ESG strategies as well as some that have room for improvement.

We’ll look at what makes a successful ESG strategy, how government mandates come into play, what marketing has to do with it, and much more.

Join our ongoing conversation around sustainability by reading the reports in the series and as always, if you have any thoughts or questions, hit us up at anytime at say@heysummerfriday.com.

A uniquely situated group of individuals known as the “sandwich generation” find themselves squeezed between the obligation to provide financial care and support for their aging parents as well as their growing children. Aside from their loved ones, they often face significant financial and emotional stress due to added pressures from their lives, including contributing to their own futures.

Who exactly is in this group? What are their emotional inhibitors? What are their goals? How are they navigating the squeeze? Why is a sense of community so vital for them? Click below to learn more about the sandwich generation.

Have any thoughts or questions on the sandwich generation? Hit us up at say@heysummerfriday.com.

With the second edition of our four-part Sustainability Series, we explore the differences – and commonalities – among generations when it comes to environmental responsibility. From beliefs and feelings to decisions and actions, we uncover some fascinating insights for marketers to consider when shaping strategies.

So join the continued conversation around sustainability by giving the report a read. And as always, we’d love to hear your thoughts on the subject. You can hit us up anytime at say@heysummerfriday.com.

Sustainability isn’t just a fad. It’s risen in relevance across all industries, including marketing. As the conversations increase, so does confusion around the buzzwords and initiatives, particularly ESG and CSR. Where did these terms originate? How have they evolved and where do they stand today? Are we all speaking the same language when it comes to the intricacies of sustainability?

With the first installment of our new four-part Sustainability Series, we dive into the ABCs of ESG and CSR. So join us as we set the foundation for a deeper conversation around sustainability and how marketers can make a major difference.