The way people engage with healthcare is evolving—fast. Whether they’re looking up symptoms, scheduling virtual appointments, or scrolling social media for health advice, today’s patients expect seamless, digital-first experiences.

Here’s what you’ll find in our breakdown on the future of healthcare marketing:

In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it. So, we created a “cheat sheet”, your go-to guide for decoding generational audiences.

This comprehensive resource breaks down the key traits and expectations of each generation, empowering you to:

Gen Alpha is more than just “iPad kids.” As they transition from childhood to adolescence, this tech-savvy generation is redefining independence, turning screen time into a catalyst for creativity and innovation.

Our report explores their socio-economic context, the rise of gaming culture, how technology has enabled their sense of autonomy, and how they’re breaking stereotypes to become the next wave of influencers. Discover how this remarkable generation is shaping the future.

As always, if you have any thoughts or questions on our report, hit us up at say@heysummerfriday.com.

To round out our four-part Sustainability Series, we explore the vital role marketers play in addressing the climate crisis. We’ll explore the broader challenge of decarbonization, how marketing contributes to emissions and the opportunities to reduce this impact.

We’ll also share actionable steps marketing teams can implement to reduce, remove, and offset their carbon footprint, and even share what we do here at Summer Friday.

We’re excited to share this final installment and look forward to continuing the journey toward a more sustainable world.

As always, if you have any thoughts or questions on our four-part series, hit us up at say@heysummerfriday.com.

In the third installment of our four-part Sustainability Series, we dive deep into some industries that are full-steam ahead in implementing ESG strategies as well as some that have room for improvement.

We’ll look at what makes a successful ESG strategy, how government mandates come into play, what marketing has to do with it, and much more.

Join our ongoing conversation around sustainability by reading the reports in the series and as always, if you have any thoughts or questions, hit us up at anytime at say@heysummerfriday.com.

A uniquely situated group of individuals known as the “sandwich generation” find themselves squeezed between the obligation to provide financial care and support for their aging parents as well as their growing children. Aside from their loved ones, they often face significant financial and emotional stress due to added pressures from their lives, including contributing to their own futures.

Who exactly is in this group? What are their emotional inhibitors? What are their goals? How are they navigating the squeeze? Why is a sense of community so vital for them? Click below to learn more about the sandwich generation.

Have any thoughts or questions on the sandwich generation? Hit us up at say@heysummerfriday.com.