Gen Alpha is more than just “iPad kids.” As they transition from childhood to adolescence, this tech-savvy generation is redefining independence, turning screen time into a catalyst for creativity and innovation.

Our report explores their socio-economic context, the rise of gaming culture, how technology has enabled their sense of autonomy, and how they’re breaking stereotypes to become the next wave of influencers. Discover how this remarkable generation is shaping the future.

As always, if you have any thoughts or questions on our report, hit us up at say@heysummerfriday.com.