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Winter Monday

Dead serious about great marketing.

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Shifting to customer centricity: Three challenges financial service brands face

If there’s one thing we’ve learned in 2020, it’s that customer centricity equals relevancy — and financial services are no exception.

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Shifting to customer centricity: Three challenges brands face

If there’s one thing we’ve learned in 2020, it’s that customer centricity equals relevancy.

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How personalized should your content be? 2

You can’t attend a marketing webinar without hearing “personalization” 50 times in the first minute.

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How personalized should your content be?

You can’t attend a financial marketing webinar without hearing “personalization” 50 times in the first minute.

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Content Discontent: How to Build the Strategic Structure to React to Crises 2

In our last post, we highlighted four reasons why brands lose control of the narrative in times of crisis. Now, let’s look at how brands can solve those challenges and build a culture, infrastructure and process to bring effective content to life in real time.

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Create defined content guidelines

Content Discontent: How to Build the Strategic Structure to React to Crises

In our last post, we highlighted four reasons why brands lose control of the narrative in times of crisis. Now, let’s look at how brands can solve those challenges and build a culture, infrastructure and process to bring effective content to life in real time.

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Content Discontent: Four Reasons Why Brands Lose Control of the Narrative 2

We could list brands that have faced recent PR crises, but by the time you finish this article, there will probably already be another brand making headlines.

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Content Discontent phone and message graphic

Content Discontent: Four Reasons Why Brands Lose Control of the Narrative

We could list brands that have faced recent PR crises, but by the time you finish this article, there will probably already be another brand making headlines.

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7 Types of videos that can boost your brand – Insurance

At a time when many companies are confused about how to properly communicate with their customers, others are leveraging new opportunities. At Summer Friday, we believe now is the moment to dive in and connect with new audiences.

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