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7 Types of videos that can boost your brand – Health Insurance

At a time when many companies are confused about how to properly communicate with their customers, others are leveraging new opportunities. At Summer Friday, we believe now is the moment to dive in and connect with new audiences.

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stacked fruit on blue

7 Types of videos that can boost your brand

At a time when many companies are confused about how to properly communicate with their customers, others are leveraging new opportunities. At Summer Friday, we believe now is the moment to dive in and connect with new audiences.

Read More

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7 Crucial Elements of Competitive Analysis Today

In today’s modern, pandemic world of content, competitive analysis is more crucial than ever. It’s a common assumption by brands that the exercise of building a proper competitive analysis is a lengthy, expensive and complicated process, but that’s just not the way it should be anymore.

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4 Tips for Marketing to Gen Z

Is your brand doing enough to engage Gen Z consumers? This generation will make up over half of the U.S. workforce within the next 20 years, so now is the time to get ahead of the curve with content targeted specifically for Gen Z.

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3 Things to Consider for a Purposeful Brand Strategy

Summer Friday’s Head of Client Strategy, Alicia Wiedemann, sat down with the Global Strategy Director at BrandZ Kantar, Graham Staplehurst, to discuss the corporate impact of brand purpose – or, in other words, the sense that a brand is doing something to make its consumers’ lives better.

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3 Lesser Known Ways To Leverage Video Insurance

How is your brand using video to optimize the customer journey? If you think about video only in the context of broadcast and social media, you could be missing out on opportunities to engage consumers at key touchpoints.

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sunglasses on blue and peach background

3 Lesser Known Ways To Leverage Video Health Insurance

How is your brand using video to optimize the customer journey? If you think about video only in the context of broadcast and social media, you could be missing out on opportunities to engage consumers at key touchpoints.

Read More

sunglasses on blue and peach background

3 Lesser Known Ways To Leverage Video

How is your brand using video to optimize the customer journey? If you think about video only in the context of broadcast and social media, you could be missing out on opportunities to engage consumers at key touchpoints.

Read More

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3 Insurance Content Trends for 2021 – Helpful Tips From Summer Friday

As we dive head first into 2021, we’re well underway in planning for what the new year will bring to the content landscape for our Insurance clients.

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ice pop growth graphic on blue background

3 Health Insurance Content Trends for 2021 – Helpful Tips From Summer Friday

As we dive head first into 2021, we’re well underway in planning for what the new year will bring to the content landscape for our Health Insurance clients.

Read More