consumer confidence

Consumer Confidence: What it means for brands in 2025

Consumer confidence is shifting–and so is the way people spend. In a world of economic uncertainty, understanding how consumers feel about their finances is more important than ever.

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Social Platform Newsletter 5-25

Have you heard Instagram launched its new video creation app? In our latest social newsletter, we provide details on how the tool can help optimize content using trending audio and performance insights to show creators whats working.

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The Exhausted Era: A Marketer’s Guide to Navigating Burnout

The Exhausted Era: A Marketer’s Guide to Navigating Burnout

Feeling like you're running on empty? You're not alone. Burnout isn't just a personal struggle anymore; it's a silent epidemic reshaping our workplace, our economy, our culture, and our very well-being.

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Short form content for the win!

In today’s fast-paced digital landscape, short-form content has become the ultimate tool for marketers to capture attention, drive engagement, and deliver results.

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Smarter Healthcare Marketing Starts Here

Smarter Healthcare Marketing Starts Here

In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it. So, we created a “cheat sheet”, your go-to guide for decoding generational audiences.

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Generational Cheat Sheet

Generational Cheat Sheet

In today’s diverse, multi-generational world, one-size-fits-all communication just doesn’t cut it. So, we created a “cheat sheet”, your go-to guide for decoding generational audiences.

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Gen Alpha: The Independent Innovators

Gen Alpha: The Independent Innovators

Gen Alpha is more than just “iPad kids.” As they transition from childhood to adolescence, this tech-savvy generation is redefining independence, turning screen time into a catalyst for creativity and innovation.

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AI’m psyched for the future of video

We won’t geek out on all the rad capabilities AI is bringing to the video world right now, because we’ll need to keep updating this every week. The pace of innovation can be head-spinning. So how can we get our bearings amidst all the craziness? Here at Summer Friday, we’re focusing on curiosity and immersion. Meaning, we dedicate time each week to roll our sleeves up and get dirty with all the tools out there. 

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