Gen Z & TikTok, sitting in a tree
Move over Baby Boomers. 2024 will be the first time Gen Z—those born between 1997 and 2012—represents a larger portion of the U.S. workforce than their elders born between 1946 and 1964. And that’s a big deal for both employers and marketers, who now must prioritize a totally unique set of values, expectations and preferences.
TikTok’s Impact on Search Behavior and Shopping
A recent survey from Her Campus Media revealed that 74% of Gen Z internet users use TikTok as a search platform, with many preferring its short-form video format over traditional search engines like Google.
Powering Perceptions of UK Energy Providers
The UK's Labour party has pledged to make Britain a clean energy superpower by 2030. They also aim to achieve net zero carbon emissions and create 400,000 jobs in the process.
To defuse or to detonate
It was just that kind of Tuesday… April 14th, 2020.
The entire country — possibly the entire human race — was obsessed with how to operate during a pandemic. How to work from home. How to educate our children remotely. How to keep from, well, confronting our own mortality.
Why is Leadership Important in Business?
“When leaders consistently demonstrate humility and positive vulnerability, it reverberates through a culture and creates a safe, trust-based environment–—one where employees feel more independent, loyal and satisfied. And this translates to happier clients and better bottom line results.” Read more of Summer Friday President Rob Simone’s thoughts on leadership in this recent article from UpJourney:
Finding the Right Marketing Team
We believe every brand should be able to articulate its unique value proposition in just a few words, not a few paragraphs. Summer Friday’s? Culture above all. Hear our President Rob Simone talk about that and more on Nick Westergaard’s On Brand podcast:
You don’t need another agency. You need a strategic partner.
If you’re an early-stage company or founder who believes it’s “too soon to build a brand identity” or “too expensive to work with a creative partner” and you’re simply “not ready,” Summer Friday’s Marketing Incubator Program was tailor-made with you in mind. Learn more about it in this article from TheMarketingBlog, featuring our President Rob Simone:
Launching a Company During the Pandemic
If you haven’t heard Summer Friday’s wild origin story yet, our Head of Finance and Operations Sarah Roberts talks about it (and more) in a recent interview with StrategicCFO360.com.
Crypto.com Grabs FIFA World Cup Sponsorship
Summer Friday’s Head of Content Michael Cruz appeared on NTD TV to discuss Crypto.com‘s “brilliant” move to sponsor the 2022 FIFA World Cup in Qatar, despite the fact that cryptocurrency is currently banned in the country. Said Cruz: “What’s more bold than entering a space you’re not welcome in?”
Which Brands Will Thrive in the Metaverse?
Should brands have FOMO on NFTs? Summer Friday’s Head of Content Michael Cruz delves into marketing implications for the Metaverse and Web3 in a recent interview with Digital News Daily. Check out the link for his POV.