To round out our four-part Sustainability Series, we explore the vital role marketers play in addressing the climate crisis. We’ll explore the broader challenge of decarbonization, how marketing contributes to emissions and the opportunities to reduce this impact.

We’ll also share actionable steps marketing teams can implement to reduce, remove, and offset their carbon footprint, and even share what we do here at Summer Friday.

We’re excited to share this final installment and look forward to continuing the journey toward a more sustainable world.

In the third installment of our four-part Sustainability Series, we dive deep into some industries that are full-steam ahead in implementing ESG strategies as well as some that have room for improvement.

We’ll look at what makes a successful ESG strategy, how government mandates come into play, what marketing has to do with it, and much more.

Join our ongoing conversation around sustainability by reading the reports in the series and as always, if you have any thoughts or questions, hit us up at anytime at say@heysummerfriday.com.

With the second edition of our four-part Sustainability Series, we explore the differences – and commonalities – among generations when it comes to environmental responsibility. From beliefs and feelings to decisions and actions, we uncover some fascinating insights for marketers to consider when shaping strategies.

So join the continued conversation around sustainability by giving the report a read. And as always, we’d love to hear your thoughts on the subject. You can hit us up anytime at say@heysummerfriday.com.

Sustainability isn’t just a fad. It’s risen in relevance across all industries, including marketing. As the conversations increase, so does confusion around the buzzwords and initiatives, particularly ESG and Corporate Social Responsibility. Where did these terms originate? How have they evolved and where do they stand today? Are we all speaking the same language when it comes to the intricacies of sustainability?

With the first installment of our new four-part Sustainability Series, we dive into the ABCs of ESG and CSR. So join us as we set the foundation for a deeper conversation around sustainability and how marketers can make a major difference.

Artificial intelligence (AI) has supported certain verticals for years, but recently has seen exponential growth across a wide variety of industries, including healthcare. What advancements have been enabled by AI? What opportunities does it promise for the future of healthcare?

Stakeholders of the healthcare system — including those who work in clinical settings, as well as health administrators, insurance providers, patients and beyond — will benefit from a greater understanding of the ways AI may impact their jobs, health and ultimately, their lives. By considering both the opportunities and limitations of this technology, as well as stakeholders’ perspectives about it, marketers can better communicate the potential of AI to transform and elevate the healthcare industry.

Our new report assesses the current state of AI in healthcare, explores its future and considers what it all means for you.