In today’s landscape, cultural missteps aren’t just risky—they’re costly. One word. One image. One message that misses the mark can unravel trust and trigger real backlash.
At Summer Friday, we’ve always reviewed creative with intention and care. But true cultural confidence takes more than a sharp eye—it takes a wide lens.
That’s why we built Vantage Report: a fast, scalable tool that puts your creative through a real-world lens—evaluating inclusivity, identifying bias, and helping you move forward with confidence.
what is Vantage Report?
It’s a quick-turn, high-impact survey tool that tests your content with a nationally representative panel of 150 diverse participants—matched to U.S. Census demographics. In other words: it’s not a vibe check. It’s a data-backed gut check.
where it fits in your workflow:
Right before the finish line. Vantage Report is your final creative quality check before assets go out the door.
why it matters:
Real Representation – Validate resonance with real people, across real communities.
Bias Blocker – Catch blind spots, stereotypes, or unintentional missteps.
Culture-Savvy – Make sure your message is seen as smart, not tone-deaf.
how it works:
You send: Any piece of creative—photo, video, copy, etc.
We run: A quick survey + tone analysis with our Census-based panel.
You get: A clear, actionable report on how your content performs—and what, if anything, needs refinement.
see it in action
why it matters:
Real Representation – Validate resonance with real people, across real communities.
Bias Blocker – Catch blind spots, stereotypes, or unintentional missteps.
Culture-Savvy – Make sure your message is seen as smart, not tone-deaf.
how it works:
You send: Any piece of creative—photo, video, copy, etc.
We run: A quick survey + tone analysis with our Census-based panel.
You get: A clear, actionable report on how your content performs—and what, if anything, needs refinement.
learn more
Let’s make inclusivity a creative standard—not a creative risk.
