culture + values
From day one, Summer Friday was intentionally oriented around its team. Because when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Wiedemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
Celebrating Earth Day and promoting sustainability shouldn’t be controversial. Right now, it feels different.
Today in Chicago, the Summer Friday leadership team is talking about what it means for marketing when sustainability has become politicized and speaking up comes with risks.
What does it take to lead when the stakes have changed? Because staying quiet is a decision, too.
Apr 22
Digital marketing carries a carbon footprint but there are meaningful ways to reduce it.
From optimizing creative formats to streamlining the ad supply chain, marketers and brands can make choices that lower the environmental impact of their campaigns.
As we close our Earth Day series, here’s a takeaway you can implement: measure where possible, reduce where you can, and offset what remains.
Apr 16
The conversation around sustainability in marketing is shifting.
Brands are moving beyond greenwashing and greenhushing toward greenproofing: embedding sustainability directly into strategy, operations, and long-term risk management.
Next, we’ll break down how brands can reduce their carbon footprint.
Apr 8
Reach is easy. Results are harder.
The old influencer model optimized for attention. The new model is driven by creators who cultivate trust over time.
In our new report, we unpack what changed and what brands need to do to build credibility in 2026.
Download the report at the link in our bio.
Apr 1
Where does the carbon footprint of digital marketing actually come from?
The infrastructure powering ad delivery, the devices displaying creative, and the processes that move data across the internet all contribute.
Next in our Earth Day series: the impact of search and AI.
Mar 25
This week, some Summer Friday team members had the opportunity to attend this year’s Go Red for Women luncheon in Hartford.
It’s always a meaningful event, bringing people together in support of the American Heart Association’s work to end heart disease and stroke in women. An added bonus: getting to catch up with some of our favorite Cigna clients.
This luncheon has become a special tradition for our team over the past few years, and we were proud to be back again.
Mar 20
Digital marketing reaches billions of people every day. But every impression also carries an environmental cost.
As we approach Earth Day, we’re exploring the hidden carbon footprint of digital marketing and what brands can do about it.
Stay tuned as we continue our series on building a more sustainable digital ecosystem.
Mar 17
Looking ahead… to 2046? 👀
Join us for a Lunch & Learn roundtable on what today’s decisions could mean for the next 20 years of marketing and brands.
We’ll explore technology, culture, policy, and emerging industries, before bringing it back to practical examples and tactics you can apply now, from AI use cases and shifting expectations around tech.
Tuesday, 1/13, 3-4pm EST
NYC or Virtual
Register at the link in our bio.
Jan 7
We had a blast celebrating the brightest marketing minds shaping the future of our industry at this year’s Silver Apples Awards Gala. And one more well-deserved shoutout to our own Patricia Sansone, this year’s Green Apple honoree! 🍏
Nov 17
What an incredible night at the Silver Apples Awards Gala! Especially because we got to celebrate our very own Patricia Sansone, Director, Client Strategy at Summer Friday as this year’s Green Apple honoree. Anyone who knows Patricia recognizes how her work pushes brands forward with strategic thinking and attention to detail.
Hear from Patricia herself at the link in our bio!
Nov 14
Want to know what our team is listening to right now? Our Fall Playlist is live on Spotify: the soundtrack to a walk in the woods or a deep creative brainstorming session. Or both! 🍂 🍁
Queue up the songs fueling our fall at the link in our bio.
Nov 13
Today we honor the courage and sacrifice of those who’ve served. Thank you to all veterans for your service and dedication.
Nov 11
