digital dominance
Marketers are investing heavily in online and social media advertising to reach target audiences.
Online/Digital Advertising (42%) and Content/Social Media Marketing (23%) top the list of budget allocations.
data-driven success
Over one-third of marketers (35%) are using digital data metrics to measure marketing effectiveness.
Sales/AUM numbers (25%) and brand awareness results (25%) are key metrics for success.
AI integration
70% of marketers plan to incorporate Artificial Intelligence (AI) into their strategies for personalized customer experiences.
sustainability & responsibility
While not central for all, 45% of marketers consider sustainability an important aspect of their strategy.
agency collaboration
Financial marketers balance in-house efforts with agency support, focusing on creative and media buying agencies.
We’d love to chat and understand how your strategies are shaping up for 2024 and how we could support you in reaching your goals.
