Facebook Live updates its video storage policy. Any new Facebook Live broadcasts will only be stored for 30 days. Users can download their old live videos using new tools before they are gradually deleted, and they have the option to postpone deletion for an additional six months if needed.

Meta expands Google analytics integration to more advertisers. Meta is providing early access to updates that aim to improve campaign performance. By connecting Google Analytics to their Meta accounts, advertisers can bridge the gap between the platforms and gain a better understanding of their campaign results.

Meta updates Leads and Sales campaign setup flow to prioritize AI-driven targeting. Meta’s Advantage+ options are now enabled by default. Advertisers can still access manual targeting options in the ad set level, but they are less obvious and require extra steps to implement.

LinkedIn is rolling out comment impression counts. This new feature allows users to see how many people have viewed their comment.

The platform is testing a new feed option. The LinkedIn app now displays updates exclusively from a user’s direct connections, aiming to enhance engagement by focusing on content from immediate networks.

WHAT’S TRENDING
LinkedIn opens new experience center in London.

The importance of human connection in AI content.

TiKTok’s desktop version has a new look. To keep up with YouTube and Twitch, the platform added features such as a modular layout, a new Explore tab, a new For You feed, a collection feature that organizes videos into custom categories, live game streaming, and a floating player.

The platform will replace its Creative Center with a new platform called “TikTok One.” The update will provide a more centralized home for all of TikTok’s creative tools, including analytics, campaign creation, and Creative Challenges.

WHAT’S TRENDING
e.l.f Cosmetics channels telenovelas for TikTok and Instagram series.

YouTube launches ‘Premium Lite’ as lower-cost subscription option. The new $7.99-a-month plan offers ad-free viewing on most videos but excludes music and some additional features like offline download and background playback.

WHAT’S TRENDING
YouTube is tightening its policies on gambling-related content to enhance user protection.

YouTube gets exemption from Australia’s landmark child social media ban.

X launches two new AI-powered advertising tools using its Grok AI system. “Prefill with Grok” generates draft ad copy, selects images, and suggests callto-action headlines based on a website URL, while “Analyze Campaign with Grok” reviews active campaigns, identifies trends, and provides data insights for optimization.

WHAT’S TRENDING
X shares new data on Gen Z users.

X is no longer relevant for public information officers.