Rob Simone


rob simone

A lifelong veteran in the content innovation space, Rob co-founded the groundbreaking boutique Hiccup Media in 2006 with creative partner Michael Cruz. After 14 years of scaling and expanding the business, Rob continues to focus his abilities on assembling key talent and growing successful creative companies. As President of Summer Friday, he’s devoted to building sustainable, trust-based partnerships with leading brands.

Hear What Rob has to Say

Rob Simone on laptop in Drum office

To defuse or to detonate: How a catastrophe changed my approach to leadership and life

It was just that kind of Tuesday… April 14th, 2020.

The entire country — possibly the entire human race — was obsessed with how to operate during a pandemic. How to work from home. How to educate our children remotely. How to keep from, well, confronting our own mortality.

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Rob Simone, Alicia Weidemann, Michael Cruz SF leadership

Why is Leadership Important in Business?

“When leaders consistently demonstrate humility and positive vulnerability, it reverberates through a culture and creates a safe, trust-based environment–—one where employees feel more independent, loyal and satisfied. And this translates to happier clients and better bottom line results.” Read more of Summer Friday President Rob Simone’s thoughts on leadership in this recent article from UpJourney:

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Finding the Right Marketing Team

We believe every brand should be able to articulate its unique value proposition in just a few words, not a few paragraphs. Summer Friday’s? Culture above all. Hear our President Rob Simone talk about that and more on Nick Westergaard’s On Brand podcast:

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ice cream cone with ice cream on the side

You don’t need another agency. You need a strategic partner.

If you’re an early-stage company or founder who believes it’s “too soon to build a brand identity” or “too expensive to work with a creative partner” and you’re simply “not ready,” Summer Friday’s Marketing Incubator Program was tailor-made with you in mind. Learn more about it in this article from TheMarketingBlog, featuring our President Rob Simone:

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