Report

Sustainability isn’t just a fad. It’s risen in relevance across all industries, including marketing. As the conversations increase, so does confusion around the buzzwords and initiatives, particularly ESG and CSR.

In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived.