Head of Content
Michael developed his skills across the production spectrum with experience as a director and editor for large brands. Today, a big part of Summer Friday’s success relies on Michael’s ability to provide insight throughout the planning process. From strategy to execution, Michael is committed to delivering successful content for brands across all industries. He has extensive experience working with national and international brands, including National Grid, Cigna, E*TRADE, J.P. Morgan and many more.
Hear What Michael has to Say
Crypto.com Grabs FIFA World Cup Sponsorship
Summer Friday’s Head of Content Michael Cruz appeared on NTD TV to discuss Crypto.com‘s “brilliant” move to sponsor the 2022 FIFA World Cup in Qatar, despite the fact that cryptocurrency is currently banned in the country. Said Cruz: “What’s more bold than entering a space you’re not welcome in?”
Which Brands Will Thrive in the Metaverse?
Should brands have FOMO on NFTs? Summer Friday’s Head of Content Michael Cruz delves into marketing implications for the Metaverse and Web3 in a recent interview with Digital News Daily. Check out the link for his POV.
Employees Must Wash Hands
Creating a positive company culture at Summer Friday meant sustainability and success to Head of Content, Michael Cruz. Check out the episode ‘Employers Must Wash Hands’ on the Jobs Blow Podcast with Briana Haas, where Michael talks about how our agency culture is shaped, and why he thinks “vulnerability is critical”.