beyond the brand:recharging a fintech’s story for greater growth
Rebuilding a brand involves much more than nuts and bolts — especially when a powerful investment solution like iFlip is ready to show the world what’s under the hood.
The story starts with AI and machine learning that fuel the platform’s superior performance, clad in a simple, intuitive user experience. But iFlip understood that was only the beginning. That’s why they joined forces with Summer Friday on a strategic rebrand — one that would not only amplify their story, but also maximize their growth.
Our team gunned the engines by analyzing cultural trends and the competitive landscape. Those learnings informed our approach, creating continuity and curbing complexity as we focused the brand’s message and tone. Along the way, we deployed our specialty writers and expert content creators in order to reorient iFlip investors to a new understanding that, when it comes to their portfolios, protection and performance are synonymous.
Together, we activated iFlip’s new story across a broad array of channels for maximum exposure and maximum impact.