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  • Brand strategy
  • Acquisition strategy
  • Branding
  • Social strategy
  • Content production
  • Specialty writing
  • Product design

Rebuilding a brand involves much more than nuts and bolts — especially when a powerful investment solution like iFlip is ready to show the world what’s under the hood.

The story starts with the AI and machine learning that fuel the platform’s superior performance, clad in a simple, intuitive user experience. But iFlip understood that was only the beginning. That’s why they joined forces with Summer Friday on a strategic rebrand — one that would not only amplify their story, but also maximize their growth.

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our approach

Our team gunned the engines by analyzing cultural trends and the competitive landscape. Those learnings informed our approach, creating continuity and curbing complexity as we focused the brand’s message and tone. Along the way, we deployed our specialty writers and expert content creators in order to reorient iFlip investors to a new understanding that, when it comes to their portfolios, protection and performance are synonymous. And together, we activated iFlip’s new story across a broad array of channels for maximum exposure and maximum impact.

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Armed with a refreshed brand identity that included sleek new visuals and a laser-focused story, we developed a messaging strategy that positioned the new-look iFlip and its unique value propositions in front of the right audiences. It paid off — in just a four-month span, we:

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Saw 200% growth in marketing qualified leads with 35% cost savings

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Drove sales qualified leads for less than $20 with new accounts under $200

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Brought in over $30 million in assets under management on the platform

We also helped close a $10 million series A and over $250,000 in crowdfunding capital in less than 72 hours.

As more and more investors discover the power of investing with AI, iFlip’s mission to democratize the investing process grows stronger — and Summer Friday is here to help them tell the world.

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