Consumer confidence is shifting–and so is the way people spend. In a world of economic uncertainty, understanding how consumers feel about their finances is more important than ever.
Our latest cheat sheet breaks down what’s driving consumer confidence, how shoppers are reacting today, and what brands can do to build lasting trust.
The basics
What consumer confidence is and why it matters to every marketer
Key drivers
From inflation to job trends to political climate and interest rates–see what’s shaping consumer sentiment today
How consumers are responding
Get the latest stats on spending habits, value-seeking, and what’s behind the shift to lower-priced brands
Click below to download
Ready to understand what’s driving consumer confidence in 2025? Download now and get the insights you need to engage today’s cautious, value-focused consumers.
For more resources like this, visit our Summer Friday Insights Page, where we share valuable ideas, inspiration, and strategies in marketing to foster meaningful discussions.
