BNY Mellon may be experts in investment banking. But, when they want to turn a big report into a bigger idea, they come to Summer Friday.
A 50-page industry report packed with insights but crying out for strategy and finesse
A full omnichannel lead generation campaign anchored by the revamped report’s awareness-driving content — including a dynamic brochure and whitepaper, infographics, social, video, email templates, landing page assets and more.
The campaign led to an 85% increase in email click-through rate, double the number of whitepaper downloads and twice as much social engagement. We even brought home a Financial Communications Society Portfolio Award for our efforts.