BNY Mellon logo


  • Creative development
  • Design
  • Copy writing
  • Content & video production

BNY Mellon may be experts in investment banking. But, when they want to turn a big report into a bigger idea, they come to Summer Friday.

BNY Mellon before

the ‘before’

A 50-page industry report packed with insights but crying out for strategy and finesse

The ‘after’

A full omnichannel lead generation campaign anchored by the revamped report’s awareness-driving content — including a dynamic brochure and whitepaper, infographics, social, video, email templates, landing page assets and more.


The campaign led to an 85% increase in email click-through rate, double the number of whitepaper downloads and twice as much social engagement. We even brought home a Financial Communications Society Portfolio Award for our efforts.


Increase in email click- through


Increase in Whitepaper downloads


Increase in Social engagement

24th annual FCS portfolio awards logo

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