Client
Services
- Creative development
- Design
- Copy writing
- Content & video production
BNY Mellon may be experts in investment banking. But, when they want to turn a big report into a bigger idea, they come to Summer Friday.
the ‘before’
A 50-page industry report packed with insights but crying out for strategy and finesse.
The ‘after’
A full omnichannel lead generation campaign anchored by the revamped report’s awareness-driving content — including a dynamic brochure and whitepaper, infographics, social, video, email templates, landing page assets and more.
results
The campaign led to an 85% increase in email click-through rate, double the number of whitepaper downloads and twice as much social engagement. We even brought home a Financial Communications Society Portfolio Award for our efforts.
85%
Increase in email click- through
200%
Increase in Whitepaper downloads
200%
Increase in Social engagement
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