culture + values
From day one, Summer Friday was intentionally oriented around its team. Because when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Wiedemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
Looking ahead… to 2046? 👀
Join us for a Lunch & Learn roundtable on what today’s decisions could mean for the next 20 years of marketing and brands.
We’ll explore technology, culture, policy, and emerging industries, before bringing it back to practical examples and tactics you can apply now, from AI use cases and shifting expectations around tech.
Tuesday, 1/13, 3-4pm EST
NYC or Virtual
Register at the link in our bio.
Jan 7
We had a blast celebrating the brightest marketing minds shaping the future of our industry at this year’s Silver Apples Awards Gala. And one more well-deserved shoutout to our own Patricia Sansone, this year’s Green Apple honoree! 🍏
Nov 17
What an incredible night at the Silver Apples Awards Gala! Especially because we got to celebrate our very own Patricia Sansone, Director, Client Strategy at Summer Friday as this year’s Green Apple honoree. Anyone who knows Patricia recognizes how her work pushes brands forward with strategic thinking and attention to detail.
Hear from Patricia herself at the link in our bio!
Nov 14
Want to know what our team is listening to right now? Our Fall Playlist is live on Spotify: the soundtrack to a walk in the woods or a deep creative brainstorming session. Or both! 🍂 🍁
Queue up the songs fueling our fall at the link in our bio.
Nov 13
Today we honor the courage and sacrifice of those who’ve served. Thank you to all veterans for your service and dedication.
Nov 11
🎉 The 41st Silver Apples Gala is almost here! Join us with the Marketing Club of New York this Thursday, November 13, to celebrate the marketers who’ve shaped New York’s creative landscape and get your backstage pass to the industry’s biggest night.
Follow the link in our bio and register by tomorrow at 2pm to join the celebration!
Nov 10
Let’s talk about what’s trending. 📱💬 Our next Lunch & Learn is a Social Media Roundtable, where we’ll explore the latest shifts in the social media landscape, including recent platform updates, new tools, and the strategies teams are using to build stronger digital presences.
Come ready to share your experiences and swap insights: November 12 at 12:30pm ET. Message us for the Zoom link!
Nov 7
Big news from the Summer Friday Green Team: we’ve officially submitted our 2024 emissions report!
We’ve reduced our footprint by 35.38 metric tons of CO₂e, which is a reduction of more than 10% from 2023.
Plus, through our commitment to the SME Climate Hub, we’re on track to halve emissions by 2030 and reach net zero by 2035.
Every step forward matters. Here’s to a greener, more sustainable future.
Nov 6
Taking time to recharge. 🌴
Summer Friday will be out of office tomorrow for an agency-wide Mental Health Day—a chance to pause, reset, and come back inspired.
See you Thursday, refreshed and ready!
Oct 7
Search isn’t what it used to be. With AI, GEO, and voice assistants reshaping how people look for answers, your brand needs more than traditional SEO to stay visible.
That’s why we built a cheat sheet on the new search stack: SEO, GEO, and Voice Search—a quick guide to help you adapt to evolving search behavior and keep your content discoverable.
Download it at the link in our bio.
Aug 27
Did you know more than 90 million adults in the U.S. struggle to understand and use health information? From complex medical jargon to digital access gaps, health literacy remains a major barrier to equitable care.
We put together a short piece with actionable ways to make health information clearer, more accessible, and more culturally relevant.
Download it at the link in our bio.
Aug 26
In today’s economy, cautious consumers are delaying purchases, trading down, and scrutinizing value more than ever. Our latest cheat sheet breaks down what’s driving the shift and how brands can build confidence of their own.
📉Economic and behavioral drivers
❓What value really means now
🤝How brands can respond and grow trust
Get the full rundown at the link in our bio.
Aug 19
