culture + values
From day one, Summer Friday was intentionally oriented around it’s team. Because, when you put your people first, the benefits transfer directly to your clients in a concrete way. You can’t fake it. And you can’t do it halfway.
We take an individualized, holistic approach to wellness, equipping our employees to be happy, healthy and passionate.
We only engage with clients and assignments that are an ideal fit with our skills and chemistry, which lets us work smarter — and better.
We are intentional in remaining a “right-sized” boutique, which allows us to abandon traditional goals of infinite growth, instead promoting strength and sustainability in all decisions.
Along the way, we encourage our Summer Friday family (errr … framily) to be fun and fearless. To take risks. To embrace vulnerability. To trust. Because when you’re connected to your teammates and client partners through mutual respect, it’s pretty easy to love work and love life.
our story
Standing up a creative agency within 48 hours in the middle of a global pandemic? Yeah, that happened. Hear from our president, Rob Simone, about how Summer Friday got its start — and how it shaped our vision.
building balance
Creating a culture of support required intention and execution. Hear from Summer Friday Head of Client Strategy Alicia Wiedemann about how we make it work — and why it’s worth it.
join us
We’re looking for folks who are fun, smart, creative, efficient and inspired. Sound like a love connection? Sweet!
the founders
Rob Simone
President
Alicia Weidemann
Head of Client Strategy
Michael Cruz
Head of Content
Sarah Roberts
Head of Finance and Operations
powerful partnerships. extraordinary engagement.
summer framily
/sə-mər fram-lē/ (noun)
Definition: Friends or colleagues to whom we would actually choose to be related, because the relationship is mutually respectful, supportive and affectionate.
our Summer Friday Spotify playlist is a vibe
what we're up to
Whether you’re celebrating Easter, spending time with loved ones, or simply enjoying the spring weather—we’re wishing you a joyful, restorative weekend ahead.
Apr 18
Whether you’re celebrating Easter, spending time with loved ones, or simply enjoying the spring weather—we’re wishing you a joyful, restorative weekend ahead.
Meta’s Google Analytics 4 (GA4) integration has been rolled out to more advertisers—giving teams a clearer view of post-click performance and user behavior. It`s a meaningful step toward clearer attribution and more connected strategy.
Have you explored the integration yet? For more updates like this, subscribe to our social media newsletter at the link in our bio.
Apr 18
Meta’s Google Analytics 4 (GA4) integration has been rolled out to more advertisers—giving teams a clearer view of post-click performance and user behavior. It`s a meaningful step toward clearer attribution and more connected strategy.
Have you explored the integration yet? For more updates like this, subscribe to our social media newsletter at the link in our bio.
Join us on April 23rd for A Discussion on the Evolving Social Landscape, hosted in partnership with @stirista.
We’ll explore how social media is shifting—from user behavior to platform changes to what’s next in paid and organic strategy. Whether you`re deep in social strategy or just looking to stay ahead of the curve, this session is for you.
DM us for more information!
Apr 16
Join us on April 23rd for A Discussion on the Evolving Social Landscape, hosted in partnership with @stirista.
We’ll explore how social media is shifting—from user behavior to platform changes to what’s next in paid and organic strategy. Whether you`re deep in social strategy or just looking to stay ahead of the curve, this session is for you.
DM us for more information!
It’s National Pet Day, and we’re showing off our favorite coworkers—the pets of Summer Friday! They bark, purr, and occasionally attend meetings. #NationalPetDay
Apr 11
It’s National Pet Day, and we’re showing off our favorite coworkers—the pets of Summer Friday! They bark, purr, and occasionally attend meetings. #NationalPetDay
Our Spring Spotify Playlist is here—packed with feel-good tracks, fresh vibes, and just the right energy to carry you into sunnier days. Whether you`re working or just vibing, we’ve got you covered. Listen at the link in our bio!
Apr 10
Our Spring Spotify Playlist is here—packed with feel-good tracks, fresh vibes, and just the right energy to carry you into sunnier days. Whether you`re working or just vibing, we’ve got you covered. Listen at the link in our bio!
During last month`s Lunch & Learn, we explored the true power of branding—and how visual identity plays a central role in shaping perception.
From color, typography, and imagery to layout and hierarchy—every design choice contributes to how a brand is felt, understood, and remembered. When done well, visuals don’t just look good—they make brands recognizable, consistent, and human.
Join us for our next discussion on Wed, 4/23, as we take a deep dive into the evolving social landscape. DM us for the link to register!
Apr 9
During last month`s Lunch & Learn, we explored the true power of branding—and how visual identity plays a central role in shaping perception.
From color, typography, and imagery to layout and hierarchy—every design choice contributes to how a brand is felt, understood, and remembered. When done well, visuals don’t just look good—they make brands recognizable, consistent, and human.
Join us for our next discussion on Wed, 4/23, as we take a deep dive into the evolving social landscape. DM us for the link to register!
Our latest report, Harnessing Data and AI to Revolutionize Patient Engagement, explores how healthcare brands can use predictive AI, interactive content, and omnichannel strategies to better connect with today’s patients and improve outcomes.
Dive into the insights at the link in our bio!
Apr 8
Our latest report, Harnessing Data and AI to Revolutionize Patient Engagement, explores how healthcare brands can use predictive AI, interactive content, and omnichannel strategies to better connect with today’s patients and improve outcomes.
Dive into the insights at the link in our bio!
Raw data is like raw ingredients—unappealing on its own. But when it’s sorted, arranged, and served with intention, it becomes more than the sum of its parts. Just like a great meal needs a skilled chef, powerful insights need a compelling storyteller.
Apr 4
Raw data is like raw ingredients—unappealing on its own. But when it’s sorted, arranged, and served with intention, it becomes more than the sum of its parts. Just like a great meal needs a skilled chef, powerful insights need a compelling storyteller.
During our March Lunch & Learn, we explored how cultural momentum can shape brand strategy. One trend that stood out? The growing spotlight on women’s sports.
In 2024, the Women’s NCAA tournament drew 18.7M viewers, with advertiser investment hitting $244M—a 139% YoY increase. It’s a clear signal: when brands show up where the momentum is, they build stronger, lasting connections.
We’ve been having a blast watching this year’s tournament unfold—and can’t wait to see what insights emerge from another big month in women’s sports and advertising. Have questions or want to chat takeaways? DM us!
Apr 2
During our March Lunch & Learn, we explored how cultural momentum can shape brand strategy. One trend that stood out? The growing spotlight on women’s sports.
In 2024, the Women’s NCAA tournament drew 18.7M viewers, with advertiser investment hitting $244M—a 139% YoY increase. It’s a clear signal: when brands show up where the momentum is, they build stronger, lasting connections.
We’ve been having a blast watching this year’s tournament unfold—and can’t wait to see what insights emerge from another big month in women’s sports and advertising. Have questions or want to chat takeaways? DM us!
A few members of our Summer Friday team had the honor of attending the Go Red for Women (@goredforwomen) luncheon in Connecticut yesterday—supporting the incredible mission to raise awareness and fight heart disease in women. We’re proud to stand with this important cause. ❤️ #GoRedForWomen
Mar 27
A few members of our Summer Friday team had the honor of attending the Go Red for Women (@goredforwomen) luncheon in Connecticut yesterday—supporting the incredible mission to raise awareness and fight heart disease in women. We’re proud to stand with this important cause. ❤️ #GoRedForWomen
From Gen Alpha to Baby Boomers, our Generational Cheat Sheet breaks down key traits, values, and digital behaviors to help you connect with every audience. Whether you`re a marketer, strategist, or just generationally curious, this guide will help you navigate each audience with ease. Get your copy at the link in our bio!
Mar 26
From Gen Alpha to Baby Boomers, our Generational Cheat Sheet breaks down key traits, values, and digital behaviors to help you connect with every audience. Whether you`re a marketer, strategist, or just generationally curious, this guide will help you navigate each audience with ease. Get your copy at the link in our bio!
Last month, the Summer Friday Movie/Book Club explored The Talented Mr. Ripley—a chilling story of deception, ambition, and identity. Whether you read the novel or watched the film, Ripley’s psychological games and eerie transformation made for an unforgettable ride. But was he a mastermind or just in over his head?
Next up, we’re heading to the far future with Mickey 7/17. Stay tuned!
Mar 25
Last month, the Summer Friday Movie/Book Club explored The Talented Mr. Ripley—a chilling story of deception, ambition, and identity. Whether you read the novel or watched the film, Ripley’s psychological games and eerie transformation made for an unforgettable ride. But was he a mastermind or just in over his head?
Next up, we’re heading to the far future with Mickey 7/17. Stay tuned!
