As we dive head first into 2021, we’re well underway in planning for what the new year will bring to the content landscape for our Health Insurance clients. We’ve outlined three main trends to watch when constructing your content calendar this year.
1. Seamless omnichannel marketing
It’s crucial to create a cohesive customer experience across platforms, devices, and even between digital and brick & mortar locations. We know what it takes to quickly and efficiently produce content that is unified across the board because that is what your customer expects.
lift in engagement rate
higher purchase frequency
higher customer retention rates
2. Proper Personalization
We know the level of personalization in content can (and should) vary depending on its use and audience, but including at least some level of personalization is becoming table stakes as we settle into the new year. As you evaluate your brand’s ability to offer a personalized journey, remember that there are a multitude of proper solutions, some of which are relatively simple to implement while having a seriously positive impact.
of consumers say they now only engage with marketing messages that are personalized and tailored to their interests
of consumers are highly annoyed with generic advertising blasts
say they are more likely to do business with a company if it offers personalized experiences
3. Pushing Toward "Digital-first"
Brands were undergoing a rigorous digital transformation well before the current pandemic, but COVID-19 has certainly sped up the race for digital adoption while offering some unique opportunities for innovation. A significant shift to digital calls for an equally significant boost in content. We’ve helped many brands thrive with everything from holistic content strategies and educational videos to product launches, web demos, and highly targeted social campaigns.
Consumer adoption of telehealth has swiftly surged from 11% in 2019 to 46% in 2020
Thanks to digital automation, overall spending on customer sign-up has lowered by as much as 50%
71% of consumers used some form of digital research before buying Health insurance
Let’s face it. There’s nothing easy about solving digital and content challenges. For the last 15 years, we’ve been helping brands fully leverage the evolving digital landscape, and we’d love to connect to help you make the most of your 2021 content marketing.