In spite of the myriad challenges that have marked their formative years, Gen Z has demonstrated that they are a remarkably resilient and capable group. Faced with global pandemics, social unrest and environmental crises, they have not only adapted; they have thrived.
A new narrative of the American Dream is emerging from the real-life experiences of Gen Z. They are burnt out but not burnt down, and aiming for a reimagined version of success that is as diverse and flexible as they are.
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It will help you understand this new paradigm—and what it means for your business.
