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Social Platform Newsletter 04-24

Social platforms are always evolving, and it can be hard to keep up with new features and updates. This monthly newsletter will help keep you in the loop so you can adjust your strategy and maximize your social presence.

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Social Platform Newsletter 03-24

Social platforms are always evolving, and it can be hard to keep up with new features and updates. This monthly newsletter will help keep you in the loop so you can adjust your strategy and maximize your social presence.

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Gen Z holding phone with plant and tv in background

Gen Z & TikTok, sitting in a tree

Move over Baby Boomers. 2024 will be the first time Gen Z—those born between 1997 and 2012—represents a larger portion of the U.S. workforce than their elders born between 1946 and 1964. And that’s a big deal for both employers and marketers, who now must prioritize a totally unique set of values, expectations and preferences.

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social media newsletter thumbnail

Social Platform Newsletter 02-24

Social platforms are always evolving, and it can be hard to keep up with new features and updates. This monthly newsletter will help keep you in the loop so you can adjust your strategy and maximize your social presence.

Read More

Short-Form Video, Big Results: TikTok's Impact on Search Behavior and Shopping

Short-Form Video, Big Results: TikTok’s Impact on Search Behavior and Shopping

A recent survey from Her Campus Media revealed that 74% of Gen Z internet users use TikTok as a search platform, with many preferring its short-form video format over traditional search engines like Google.

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Offshore windmill farm

Powering Perceptions of UK Energy Providers Through Nuanced Communications Campaigns

The UK's Labour party has pledged to make Britain a clean energy superpower by 2030. They also aim to achieve net zero carbon emissions and create 400,000 jobs in the process.

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